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The Retail eCommerce Playbook For 2019

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...

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  • Report Luxury Brands: Delight Digitally Savvy Customers With Experiences As Luxurious As Your Brand

    Switch From Brand Obsession To Customer Obsession
    September 28, 2017 | Michelle Beeson

    Luxury brands risk losing control of their direct customer commerce relationships to online multibrand powerhouses like Net-a-Porter, which is now part of Yoox Net-a-Porter Group. To avoid broader...

  • Report Luxury Brands Must Chase Digitally Savvy Global Luxury Shoppers

    To Win In The Age Of The Customer, Obsess About Your Luxury Goods Consumer
    August 29, 2017 | Michelle Beeson

    Luxury consumers are highly digitally savvy, even more so than mainstream consumers. But many luxury brands have missed the memo. They need to quickly do much more to meet, let alone exceed, their...

  • Report Understanding The Chinese Luxury Shopper

    ForecastView Document
    March 20, 2017 | Michael O'Grady

    Chinese average household incomes are up to 10 times lower than those of Western Europe or North America, yet one-third of the world's luxury spend comes from China. This report explores this...

  • Report Using The Online Channel To Tap Into China's Luxury Goods And Services Shoppers

    October 31, 2013 | Kelland Willis

    With the rapid growth and significant changes in China's luxury goods and services market in the past decade, many eBusiness professionals are finding it difficult to navigate this rapidly evolving...

  • Report Profiling Chinese Luxury Goods Buyers

    A Technographics® Data Essentials Document
    October 10, 2012 | Reineke Reitsma

    Luxury goods are very popular in China; they are bought by men and women of all ages and across all income levels. Compared with non-luxury goods buyers, Chinese luxury goods buyers tend to have...

  • Report Selling Luxury Goods To Online Shoppers In China

    Understanding The Needs Of Today's Luxury Buyers
    May 17, 2012 | Zia Daniell Wigder

    China is an enticing market for luxury brands looking to sell online, yet brands must recognize the opportunity is not without multiple challenges. In China, the online channel is widely considered...

  • Report Affluent Online Buyers Are Negatively Affected By The Down Economy

    But They Are More Optimistic About The Future Than Average Online Buyers
    September 15, 2009 | Patti Freeman Evans

    In spite of their assets and optimism about their financial future and that of the US economy, more affluent online buyers believe that they have been negatively affected by the latest economic...

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