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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report The Forrester Wave™: Experience Optimization Platforms, Q2 2018

    Continuous Improvement: The Digital Intelligence Playbook
    June 20, 2018 | James McCormick, Emily Miller

    In our 24-criteria evaluation of experience optimization platform (EOP) providers, we identified the eight most significant ones — Adobe, Dynamic Yield, Evergage, Monetate, Optimizely, Oracle, SAS,...

  • Report The Forrester Wave™: Listening Platforms, Q3 2010

    Converseon, Nielsen, And Radian6 Lead A Fragmented Market
    July 12, 2010 | Zach Hofer-Shall

    During the past year, listening platforms continued their evolution beyond basic brand monitoring tools into integral technologies that inform a variety of marketing and business functions like...

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