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  • Report Make The Case For Ad Technology Investments

    October 6, 2017 | Susan Bidel, Samantha Merlivat, Michelle Bishop

    Advertising technologies (adtech) promise to improve media performance, make customer data more actionable, and boost efficiency. This report helps B2C marketing pros make a convincing business...

  • Report Brief: Don't Get Lost In The Point Solution Versus Full-Stack Ad Technology Debate

    Make Adtech Investments Based On Maturity And ROI
    August 23, 2016 | Richard Joyce

    Building your advertising technology (adtech) stack means debating whether point solutions or full-stack solutions work for you. But that is the wrong question. Instead of fretting over this...

  • Report The ROI Of "Owner" Communities

    A Tool To Help Tech Marketers Uncover The Economic Value Of Their Communities
    February 14, 2013 | Zachary Reiss-Davis, Shaheen Parks

    Two of the most common questions we receive from B2B marketers are "How do I know if it's worth having a community?" and "How can I prove to my executives that my community is worth their...

  • Report How To Assess The Impact Of Social Media In B2B Tech Marketing

    February 23, 2010 | Laura Ramos

    As business-to-business (B2B) marketers experiment more with social media like blogs, Facebook, LinkedIn, Twitter, and YouTube, they worry if venturing into uncharted social waters will pay off in...

  • Report Firms Adopting RSS See Very Strong Business Value

    July 10, 2008 | G. Oliver Young

    An overview of RSS adoption among firms in the US

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