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• Report Four Steps To Add Social Media To Your Marketing Strategy

  Strategic Plan: The Social Marketing Playbook

  November 12, 2018 | Jessica Liu, Arleen Chien, Melissa Parrish

  When pursuing social marketing, many marketers prioritize channel decisions (e.g., "Where should my brand be on social media?") over understanding if and how they can help their consumers while...

• Report Social Technographics® Reveals Who Your Social Audience Is — And How To Approach Them

  Landscape: The Social Marketing Playbook

  July 20, 2018 | Jessica Liu, Gina Fleming

  The question for B2C marketers is no longer whether your customers use social media but how you can best use social media to interact with those customers. But how well do you know your customers...

• Report The State Of Empowered Customers And Technology: Benchmark 2017, Global

  Global Consumer Technographics®

  October 6, 2017 | Anjali Lai

  Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...