11 results for "marketing and live events" in Everything
 

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  • Report Vendor Landscape: B2B Marketing Data Providers, Q3 2017

    July 26, 2017 | Steven Casey, Steven Wright, Lori Wizdo

    ...that is too difficult and expensive to fix — even though it eats marketing ROI and eviscerates good customer experience. It's time to drop that legacy...

  • Report Vendor Landscape: New Technologies Make B2B Marketing Performance Management A Reality

    Marketing Performance Management (MPM) Is The Continuous Optimization Of Marketing's Contribution To Revenue
    October 18, 2016 | Allison Snow

    ...business-to-business (B2B) marketers responsible for forward-looking planning. But the backward-looking nature of marketing measurement techniques and philosophies hinder B2B marketers. Enter...

  • Report Vendor Landscape: eCommerce And Retail Fraud Management Solutions, Q3 2017

    A Focus On Accepting Orders And Business Growth Transforms The Market
    October 6, 2017 | Andras Cser

    As security, risk, and fraud management professionals strive to secure every digital touchpoint of the customer journey, they've discovered that it's imperative to update eCommerce and retail fraud...

  • Report Vendor Landscape: Citizen Engagement Platforms

    Citizen Engagement Platforms Improve Outreach And Service Delivery
    October 5, 2015 | Jennifer Belissent, Ph.D.

    Government decision-makers are increasingly being held accountable for programs and their budgets. As a result, they want to be sure that these programs meet the needs and expectations of their...

  • Report Vendor Landscape: Behavioral Biometrics

    Security Pros Can Reduce Fraud Without Damaging Customers' Digital Experience
    October 4, 2016 | Andras Cser, Merritt Maxim

    Behavioral biometrics continuously monitors user behavior, such as typing speed, mouse movements, and touchscreen interactions, to build a baseline profile from which security and risk...

  • Report Vendor Landscape: Application Performance Management, Including Mobile APM, Q2 2016

    Vendors From All Specialties Are Converging On APM
    May 9, 2016 | Milan Hanson

    Application performance management (APM) has graduated from monitoring back-end systems to helping delight customers. Infrastructure and operations (I&O) professionals tasked with managing today's...

  • Report Vendor Landscape: ITSM SaaS Solutions

    I&O Pros Can Narrow A Crowded Field By Answering Five Key Questions
    February 19, 2016 | Eveline Oehrlich, Elinor Klavens

    Most infrastructure and operations (I&O) organizations have already adopted IT service management (ITSM) tools in some form, with many aggressively expanding their use cases. These solutions still...

  • Report Vendor Landscape: Digital App Platforms

    In The Next Platform Era, Consumer, Commerce, And Corporate Leaders Battle For Developers
    February 17, 2016 | John R. Rymer, Jeffrey S. Hammond

    The most powerful digital experiences that companies can provide their customers span four domains: consumer, corporate, commerce, and connected devices. The first wave of these experiences require...