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  • Report Vendor Landscape: B2B Marketing Data Providers, Q3 2017

    July 26, 2017 | Steven Casey, Steven Wright, Lori Wizdo

    Many B2B marketers believe that inaccurate and incomplete data is a hard fact of life that is too difficult and expensive to fix — even though it eats marketing ROI and eviscerates good customer...

  • Report Vendor Landscape: New Technologies Make B2B Marketing Performance Management A Reality

    Marketing Performance Management (MPM) Is The Continuous Optimization Of Marketing's Contribution To Revenue
    October 18, 2016 | Allison Snow

    Organizations hold business-to-business (B2B) marketers responsible for forward-looking planning. But the backward-looking nature of marketing measurement techniques and philosophies hinder B2B...

  • Report Vendor Landscape: Account-Based Marketing, Q4 2016

    Point Solutions Proliferate Amid Claims Of Platform Leadership
    October 18, 2016 | Steven Casey, Allison Snow, Shanta Samlal-Fadelle

    New technologies are enabling account-based marketing (ABM) at scale, and business-to-business (B2B) marketers are increasingly deploying early ABM initiatives. But vendors' confusing claims hinder...

  • Report Vendor Landscape: Sales Enablement Automation

    A Multitude Of Solutions Focused On Seller Efficiency And Effectiveness
    March 21, 2016 | Steven Wright

    One measure of the market for sales enablement is the sheer number of vendors in the space. Another is the high average annual growth of 38% for 18 of those vendors surveyed. But measuring and...

  • Report Vendor Landscape: Channel Incentive Program Management Solutions

    Bringing Order To Program Chaos
    February 10, 2016 | Tim Harmon

    In our interviews with channel partner principals, they strongly voice their desire that their B2B manufacturers/vendors target them (the principals) with their incentivization programs; and that...

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