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  • Report Vendor Landscape: The Consumer Data Ecosystem's Service Providers

    Partners To Leverage For First-, Second-, Third-, And Zero-Party Data Optimization
    October 10, 2017 | Fatemeh Khatibloo

    The consumer insights (CI) ecosystem used to be simple — comprised mostly of agencies, data brokers, and database providers. But today's marketer relies on a multitude of data providers, partners,...

  • Report Vendor Landscape: Enterprise Marketing Software Suites In Asia Pacific

    EMSS Vendors Have Varying Presences And Localization Strategies In The Region
    October 3, 2017 | Xiaofeng Wang

    More B2C marketers in Asia Pacific are investing in an enterprise marketing software suite (EMSS) to better engage empowered customers and drive contextual marketing. However, EMSS vendors'...

  • Report Vendor Landscape: Creative Advertising Technologies, Q3 2017

    Technology That Makes Brand Experiences Smarter, Faster, And More Relevant
    September 27, 2017 | Susan Bidel, Richard Joyce

    The evolution of digital media buying has changed the way that marketers think about creative development. Data and creative advertising technology (adtech) have empowered marketers to embrace a...

  • Report Vendor Landscape: Digital Experience Service Providers, 2017

    Master The Messy Market Of Digital Agencies And Consultancies By Focusing On Their Capabilities, Culture, And Commitments
    July 27, 2017 | Ted Schadler

    Nine of 10 companies turn to digital agencies, consultancies, and technology implementers to design, build, and manage their digital customer experiences. But with hundreds of these diverse...

  • Report Vendor Landscape: B2B Marketing Data Providers, Q3 2017

    July 26, 2017 | Steven Casey, Steven Wright, Lori Wizdo

    Many B2B marketers believe that inaccurate and incomplete data is a hard fact of life that is too difficult and expensive to fix — even though it eats marketing ROI and eviscerates good customer...

  • Report Vendor Landscape: Customer Analytics Service Providers, Q2 2017

    May 16, 2017 | Brandon Purcell

    Customer insights (CI) pros often need help turning their data into actionable insights, and they look to customer analytics service providers to meet this need. Unfortunately, in a crowded...

  • Report Vendor Landscape: Social Marketing Technology

    March 10, 2017 | Melissa Parrish, Erna Alfred Liousas

    B2C marketers struggle with today's web of social media marketing technologies. The complexity of options, along with use cases that don't always line up to technology capabilities, adds to the...

  • Report Vendor Landscape: Mobile Engagement Automation Solutions

    Mobile Moments Demand Speed, Speed Demands Automation
    November 22, 2016 | Jennifer Wise, Julie A. Ask, Laura Naparstek

    With the ever-increasing volume of mobile moments happening each day in the US alone, marketers need automation to deliver against high customer expectations in real time. Vying to help is a new...

  • Report Vendor Landscape: Media Buying Agencies

    Media Agencies Must Provide Value Beyond Buying
    October 6, 2016 | Sarah Sikowitz

    Changes in consumer behavior and technology are driving seismic shifts in media buying. As a result, media agencies try to carve out ways to differentiate — broadening capabilities and moving into...

  • Report Vendor Landscape: Digital Agencies In China

    September 21, 2016 | Xiaofeng Wang

    Marketers in China need more external support than ever to engage with the rapidly growing digital population in a fast-changing digital ecosystem. This report helps B2C marketers understand the...

  • Report Vendor Landscape: Second-Screen Ad-Syncing Solutions

    Boost TV Advertising With Synchronized Online Advertising Campaigns
    April 21, 2016 | Samantha Merlivat

    Consumers' increasing use of connected screens while they're watching TV draws their attention away from TV content and commercials. Smart marketers see this as an opportunity and not a threat:...

  • Report Vendor Landscape: Service Design Agency Overview, 2015

    December 1, 2015 | Leah Buley

    The service design provider landscape has changed dramatically in a short time. Just two years ago, it was a sea of smaller firms concentrated in Europe. Today, a more varied profile emerges, with...

  • Report Vendor Landscape: Lead Agencies, 2015

    Agencies Evolve To Meet The Needs Of The Modern CMO
    November 9, 2015 | Sarah Sikowitz

    CMOs are struggling to find a lead agency partner to deliver a connected experience to consumers across communication channels. Global creative, boutique creative, and digital agencies are all...

  • Report Vendor Landscape: Gamification Solutions For Strategy And Execution

    Differentiation Emerges As The Market Matures
    November 6, 2015 | Jennifer Wise

    Once a victim of the shiny object syndrome, gamification now enjoys the attention of B2C marketers ready to implement it. The vendor landscape has also come of age, making it harder to pinpoint...

  • Report Vendor Landscape: Word-Of-Mouth Platforms

    November 3, 2015 | Nate Elliott

    Marketers love to chase word of mouth — but not enough have learned how to harness its potential. The good news: word-of-mouth platforms (WOMPs) stand ready to help marketers identify the right...

  • Report Vendor Landscape: Digital Engagement Providers In Australia And New Zealand

    Overcome Market Fragmentation When Selecting A Strategic Partner To Help Fuel Your Digital Transformation
    October 20, 2015 | Tim Sheedy

    Delivering great digital experiences on mobile devices will be the heart of your customer engagement strategy for the next 10 years. CIOs who do not prioritize digital engagement risk...

  • Report Vendor Landscape: Digital Experience Delivery Service Providers In Asia Pacific, 2015

    A Nascent Ecosystem Presents A Variety Of Options — And Some Traps — To Companies In The Region
    October 7, 2015 | Frederic Giron

    Delivering digital customer experiences across branded digital touchpoints, including web and mobile, requires a broad set of skills: customer experience (CX) strategy, user experience (UX),...