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  • Report Assess And Enhance Your Modern Application Delivery Journey

    Assessment: The Modern Application Delivery Playbook
    October 16, 2019 | Diego Lo Giudice

    Customer-obsessed organizations increasingly expect application leaders to speed and scale software delivery. Many application development and delivery (AD&D) leaders know they need to improve, but...

  • Report Gauge Your ZTX Security Maturity

    Assessment: The Zero Trust Security Playbook
    October 11, 2019 | Chase Cunningham

    To convert your digital business ecosystem into a secure, Zero Trust eXtended (ZTX) ecosystem, you need to know where to start the transformation. This report guides security and risk (S&R) pros...

  • Report Omnichannel Advertising Mastery Is A Journey That Starts By Looking Inward

    Assessment: The Omnichannel Advertising Playbook
    October 2, 2019 | Joanna O'Connell

    B2C marketers are tasked with the difficult job of generating revenue while improving consumer ad experiences. Unfortunately, not all marketers have achieved the level of advertising maturity...

  • Report Gauge Your Data Security And Privacy Maturity

    Assessment: The Data Security And Privacy Playbook
    September 27, 2019 | Enza Iannopollo, Heidi Shey

    To transition from an organization that treats privacy and data security as compliance requirements to achieve the lowest possible cost, to one that champions privacy and uses its technology...

  • Report Forrester's Identity And Access Management Maturity Assessment

    Assessment: The Identity And Access Management Playbook
    September 12, 2019 | Merritt Maxim, Andras Cser

    Security leaders often struggle to understand the gaps and potential security vulnerabilities in the broad range of identity and access management (IAM) functional areas such as identity...

  • Report RQ 2.0: Assess Your Readiness For Artificial Intelligence, Automation, And Robotics

    The Updated Robotics Quotient Prioritizes The Crucial Investments You Need To Make
    September 9, 2019 | J. P. Gownder

    Automation technologies — from AI to robotic process automation (RPA), physical robotics, and more — are transforming business processes and operating models. But most companies don't have the...

  • Report Gauge Your Cloud Maturity

    Assessment: The Cloud Computing Playbook
    September 5, 2019 | Lauren E. Nelson, Bill Martorelli

    Cloud is no longer an option — it's inevitable. But cloud strategies differ extensively based on the context of your organization and investments. Drivers such as industry, risk tolerance, and...

  • Report Assess Your Security Program With Forrester's Information Security Maturity Model

    Mature Your Information Security Program To Protect Your Brand
    September 4, 2019 | Renee Murphy

    CISOs often struggle to articulate the full scope of their security responsibilities, prioritize their various initiatives, develop a coherent strategy, and connect their value to the business. In...

  • Report Gauge Your Information Security Maturity

    Assessment: The S&R Practice Playbook
    September 4, 2019 | Renee Murphy

    Information security is a complex discipline, and CISOs are responsible for compiling a vast array of controls and standards to plot a road map for improvements. However, CISOs can't determine a...

  • Report Assess Your Business-Centric EA Capabilities

    Assessment: The EA Practice Playbook
    September 4, 2019 | Gordon Barnett

    Effective enterprise architecture (EA) ecosystems combine talent and capabilities to solve thorny architectural challenges; the most effective apply their talent and capabilities to advance...

  • Report Gauge Your CRM Maturity

    Assessment: The CRM Playbook
    August 30, 2019 | Kate Leggett

    An explosion of channels, new technologies like artificial intelligence, and demanding consumers challenge organizations to reshape the way that they target, acquire, retain, understand, and...

  • Report Gauge Your B2B eCommerce Digital Maturity

    Assessment: The B2B eCommerce Playbook
    August 27, 2019 | Joe Cicman

    As B2B C-suites increasingly demand that their companies accelerate their digital transformation efforts, digital business professionals face more pressure to show progress and benchmark their...

  • Report Gauge Your Customer Service Maturity

    Assessment: The Contact Centers For Customer Service Playbook
    August 27, 2019 | Kate Leggett, Ian Jacobs

    An explosion of channels, new technologies like artificial intelligence, and increasingly demanding consumers challenge organizations to reshape their service approach in the age of the customer....

  • Report Assess Your GRC Program With Forrester's GRC Maturity Model

    Create A More Agile Organization By Maturing Your GRC Program
    August 22, 2019 | Renee Murphy, Alla Valente

    The Forrester GRC Maturity Model helps risk management professionals objectively assess their GRC efforts to identify areas of weakness as well as centers of excellence, then outline a strategy to...

  • Report Gauge Your GRC Program Maturity

    Assessment: The Governance, Risk, And Compliance Playbook
    August 22, 2019 | Renee Murphy, Alla Valente

    Risk management pros must objectively assess their governance, risk and compliance (GRC) program to identify gaps and highlight strengths to successfully create a road map for improvements. This...

  • Report Gauge Your Customer Lifecycle Marketing Maturity

    August 20, 2019 | Lori Wizdo

    To help you assess the maturity of your customer lifecycle marketing (CLM) practices, we've developed an assessment framework, comprising 20 criteria across five competencies — strategy, structure,...

  • Report The Customer Obsession Assessment

    Advance Your Entire Enterprise
    July 29, 2019 | Shar VanBoskirk

    The path to customer obsession doesn't get easier with time. But learning from other firms' progress can make it less rocky for you. This report harnesses the results of a 1,008-executive survey...

  • Report Advance Your Approach To Customer Loyalty

    Assessment: The Customer Loyalty Playbook
    July 23, 2019 | Emily Collins

    If you are serious about earning and maintaining customer loyalty, you can't treat it as a tactic or a discrete program anymore. Customer loyalty requires strategic alignment, deliberate planning,...

  • Report The Omnichannel Maturity Assessment

    Assessment: The Omnichannel Commerce Playbook
    June 24, 2019 | Brendan Witcher, Claudia Tajima

    Supporting an omnichannel fulfillment program is table stakes in retail today. Organizations need to assess their omnichannel maturity to understand their current state and compare it with their...

  • Report Assess Your Digital Insurance Capabilities

    Assessment: The Digital Insurance Strategy Playbook
    June 17, 2019 | Jeffery Williams

    Evolving customer preferences and nontraditional competitive pressures ranging from retail giants like Amazon and insurtech innovators like Lemonade are disrupting the insurance industry. In...

  • Report Gauge Your Digital Business Maturity

    The Assessment Report In The Digital Business Playbook

    Digital business transformation is a journey, not a destination. And every journey has a starting point. This report guides digital business leaders through Forrester's digital business maturity...

  • Report Marketers: Rate Your Customer Privacy Proficiency

    Assessment: The Customer Trust And Privacy Playbook
    May 31, 2019 | Fatemeh Khatibloo

    For better or worse, many modern marketing tactics represent an enormous privacy and security risk to your organization. That means B2C marketers need to develop privacy awareness, build privacy...

  • Report Define Your Social Media Maturity To Advance Your Social Marketing

    Assessment: The Social Marketing Playbook
    May 28, 2019 | Jessica Liu

    B2C marketers can't get more from their social marketing investments without first understanding where they are now in their overall social media maturity. Read this report to learn about the...

  • Report Evaluate Your Marketing Performance Measurement Maturity

    Assessment: The Marketing Measurement And Insights Playbook
    May 15, 2019 | Jim Nail

    Enterprises constantly ask their B2C marketing professionals to measure the impact of marketing and media campaigns on key business metrics. This requires marketers to go beyond reports of siloed...

  • Report Measure Your Digital Intelligence Maturity

    Assessment: The Digital Intelligence Playbook
    March 21, 2019 | Cinny Little, James McCormick

    Digital intelligence (DI) is advancing, but firms must speed their progress to remain competitive and catch up with insights-driven businesses. The breadth and depth of DI requirements to keep pace...

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