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  • Report Chart Your Path To Social Media Maturity

    Road Map: The Social Marketing Playbook
    December 10, 2018 | Jessica Liu

    To maximize the effectiveness of social media, B2C marketers should build a road map that gradually expands their social programs' footprint beyond outbound marketing. Read this report to identify...

  • Report Define Your Social Media Maturity To Advance Your Social Marketing

    Assessment: The Social Marketing Playbook
    July 26, 2018 | Jessica Liu, Erna Alfred Liousas

    B2C marketers can't get more from their social marketing investments without first understanding where they are now in their overall social media maturity. This maturity covers the spectrum of...

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