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  • Report Now Tech: Marketing Measurement And Optimization Solutions, Q3 2019

    Tools And Technology: The Marketing Measurement And Insights Playbook
    September 25, 2019 | Tina Moffett, Jim Nail

    You can use marketing measurement and optimization to understand the business impact of marketing budgets, determine the optimal mix of channels, and forecast the results of alternative marketing...

  • Report Now Tech: Trade Promotion Management, Q3 2019

    Forrester's Overview Of 16 Trade Promotion Management Providers
    September 17, 2019 | George Lawrie

    You can use trade promotion management (TPM) to defend market share, attract the next billion consumers, and improve success rates for new product introduction. But to realize these benefits,...

  • Report Now Tech: Translytical Data Platforms, Q3 2019

    Forrester's Overview Of 18 Translytical Data Platform Providers
    August 16, 2019 | Noel Yuhanna, Mike Gualtieri

    You can use translytical data platforms to reduce architectural complexity, infuse transactional applications with real-time insights, and accelerate new insights by leveraging a common data...

  • Report Now Tech: Location Intelligence Technologies, Q3 2019

    Forrester's Overview Of 34 Location Intelligence Technology Providers
    July 18, 2019 | James McCormick, Emily Miller

    You can use location intelligence technology to make sense of big spatial and customer location data; democratize advanced spatial insights; and scale intelligent business decisions, actions, and...

  • Report Now Tech: Digital Experience Platforms, Q3 2019

    Tools And Technology: The Digital Experience Delivery Playbook
    July 5, 2019 | Mark Grannan

    You can use digital experience (DX) platforms to create coherent customer experiences, enable digital operations agility and velocity on modern infrastructure, and fuel insights-led optimization...

  • Report Now Tech: Industrial IoT Software Platforms In China, Q2 2019

    Forrester's Overview Of 40 Industrial IoT Software Platform Providers
    June 12, 2019 | Danny Mu

    Firms operating in China can use industrial internet of things (IoT) software platforms to achieve operational excellence, improve customer experience, and innovate new business models. But to...

  • Report Now Tech: IoT Data Management Solutions, Q2 2019

    Forrester's Overview Of 22 IoT Data Management Solution Providers
    June 6, 2019 | Noel Yuhanna, Michele Goetz

    You can use internet-of-things (IoT) data management solutions to deliver a comprehensive view of IoT data, become significantly more productive, and accelerate IoT initiatives. But to realize...

  • Report Now Tech: Enterprise Health Clouds, Q2 2019

    Forrester's Overview Of 29 Enterprise Health Cloud Providers
    May 21, 2019 | Jeff Becker

    You can use enterprise health clouds to reduce infrastructure costs, create a 360-degree view of the consumer, and deploy compelling new high-touch engagement solutions. But to realize these...

  • Report Now Tech: Cross-Channel Campaign Management, Q2 2019

    Forrester's Overview Of 42 Cross-Channel Campaign Management Providers
    May 17, 2019 | Rusty Warner

    B2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline...

  • Report Now Tech: Master Data Management, Q1 2019

    Forrester's Overview Of 20 Master Data Management Providers
    January 15, 2019 | Henry Peyret

    You can use master data management (MDM) to get a 360-degree view of your customers, to improve data quality and produce more accurate reports, and to prepare for sharing product data with partners...

  • Report Now Tech: Real-Time Interaction Management, Q1 2019

    Forrester's Overview Of 42 RTIM Providers
    January 11, 2019 | Rusty Warner

    B2C marketers can use real-time interaction management (RTIM) offerings to orchestrate contextually relevant customer experiences (CX), address customer expectations for mutual value exchanges with...

  • Report Now Tech: Configure Price Quote Solutions, Q4 2018

    Forrester's Overview Of 27 CPQ Solutions Providers
    December 21, 2018 | Tom Kaneshige, John Bruno

    You can use configure price quote (CPQ) solutions to shorten deal-cycle times, increase deal conversion, and improve customer experience. But to access these benefits, you'll first have to select...

  • Report Now Tech: API Management Solutions, Q4 2018

    Forrester's Overview Of 22 API Management Providers
    October 24, 2018 | Randy Heffner

    Companies use API management solutions to set up an API foundation for digital transformation, manage relationships with API users, and drive business value from APIs. But to access these benefits,...

  • Report Now Tech: Loyalty Marketing, Q4 2018

    October 22, 2018 | Emily Collins

    You can use loyalty marketing vendors to develop loyalty strategies, design and manage loyalty programs, and measure your loyalty marketing efforts. But to access these benefits, you'll first have...

  • Report Now Tech: Identity Resolution, Q3 2018

    Forrester's Overview Of 24 Identity Resolution Providers
    August 21, 2018 | Joe Stanhope, Susan Bidel

    B2C marketers leverage identity resolution to improve customer data management, better target and personalize customer interactions, and gain efficiencies through measurement. But to access these...

  • Report Now Tech: Authentication Management Solutions, Q3 2018

    Forrester's Overview Of 26 Authentication Management Providers
    August 7, 2018 | Andras Cser, Merritt Maxim

    You can use authentication management solutions to simplify and standardize credential processing for applications, reduce the operational costs of authentication, and improve the authentication...

  • Report Now Tech: Data Preparation Solutions, Q3 2018

    Forrester's Overview Of 21 Data Preparation Solutions Providers
    August 1, 2018 | Cinny Little

    You can use data preparation solutions to speed up and democratize the process of using data for insights and actions, inject more business knowledge into data, and ensure trusted data. But to...

  • Report Now Tech: Hadoop/Spark Platforms, Q3 2018

    Forrester's Overview Of 18 Hadoop/Spark Platform Providers
    July 20, 2018 | Noel Yuhanna, Mike Gualtieri

    You can use Hadoop/Spark (HARK) platforms to access open source innovation, become significantly more productive, and foster collaboration. But to access these benefits, you'll first have to select...

  • Report Now Tech: Predictive Analytics And Machine Learning Solutions In China, Q3 2018

    Forrester's Overview Of 22 PAML Providers In China
    July 17, 2018 | Charlie Dai

    You can use predictive analytics and machine learning (PAML) solutions to build predictive models and generate insights. But to access these benefits, you'll first have to select from a diverse set...

  • Report Now Tech: iPaaS And Hybrid Integration Platforms, Q3 2018

    Forrester's Overview Of 30 Integration Platform Providers
    July 10, 2018 | Henry Peyret

    You can use integration-platform-as-a-service (iPaaS) or hybrid integration platforms to improve customer experience, accelerate continuous integration and continuous delivery, and even have them...

  • Report Now Tech: Service Providers For Next-Generation SAP Products, Q2 2018

    Forrester's Overview Of 33 Service Providers For Next-Generation SAP Products
    April 20, 2018 | Amanda LeClair, Liz Herbert

    SAP customers use service providers for next-generation SAP products to access new skill sets, leverage providers' experience with SAP products, and get an outside perspective on innovation. But to...

  • Report Now Tech: Recurring Customer And Billing Management, Q2 2018

    Forrester's Overview Of 34 Recurring Customer And Billing Management Providers
    April 17, 2018 | Lily Varon

    You can use recurring customer and billing management solutions to: 1) easily configure pricing models; 2) manage customer relationships; and 3) get insight into recurring customers and revenues....

  • Report Now Tech: Customer Analytics Technologies, Q1 2018

    Landscape: The Customer Analytics Playbook
    February 12, 2018 | Brandon Purcell

    You can use customer analytics technologies to increase acquisition, drive retention and loyalty, and improve the customer experience. But to access these benefits, you'll first have to select from...

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