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  • Report Evaluate Your Marketing Performance Measurement Maturity

    Assessment: The Marketing Measurement And Insights Playbook
    November 17, 2020 | Tina Moffett, David Novitzky

    In order to measure the impact of marketing and media campaigns on key business metrics, B2C marketers must build a new approach to marketing performance measurement that includes data and...

  • Report Gauge Your GRC Program Maturity

    Assessment: The Governance, Risk, And Compliance Playbook
    November 6, 2020 | Renee Murphy, Alla Valente

    Risk management pros must objectively assess their governance, risk, and compliance (GRC) program to identify gaps and highlight strengths to successfully create a roadmap for improvements. This...

  • Report Evaluate Your Data And Information Management Maturity

    Assessment: The Data Management Playbook
    October 30, 2020 | Michele Goetz

    Strong data management enables insights into customer needs and optimal business operations. It also is a prerequisite for competing with the coming wave of AI-powered systems. Enterprise...

  • Report The Omnichannel Maturity Assessment

    Assessment: The Omnichannel Commerce Playbook
    October 19, 2020 | Brendan Witcher

    Supporting an omnichannel fulfillment program is table stakes in retail today — and particularly in light of pandemic or other market shift conditions. Organizations need to assess their...

  • Report Forrester's Identity And Access Management Maturity Assessment

    Assessment: The Identity And Access Management Playbook
    October 16, 2020 | Sean Ryan, Andras Cser

    Forrester's IAM maturity assessment tool is designed to help S&R professionals identify gaps in their current IAM strategy across all major identity and access management (IAM) functional areas,...

  • Report Assess Analyst Relations Professional Excellence

    Assessment: The Industry Analyst Relations Playbook
    October 9, 2020 | Kevin Lucas

    How do you compare with first-class industry analyst relations (AR) professionals running first-class AR programs? What more do you need to learn and implement to join them? We determined five...

  • Report Assess And Enhance Your Modern Application Delivery Journey

    Assessment: The Modern Application Delivery Playbook
    October 2, 2020 | Diego Lo Giudice

    Customer-obsessed organizations increasingly expect application leaders to speed and scale software delivery. Many application development and delivery (AD&D) leaders know they need to improve, but...

  • Report Gauge Your Modern Technology Operations Maturity

    Assessment: The Modern Technology Operations Playbook
    September 29, 2020 | Charles Betz, Rich Lane, Andrew Hewitt

    Today's customers and employees demand great experiences — fast. To satisfy them, infrastructure and operations (I&O) leaders and teams must ensure that they can continuously deliver on both...

  • Report Gauge Your Customer Analytics Maturity

    Assessment: The Customer Analytics Playbook
    September 14, 2020 | Brandon Purcell

    Customer analytics powers customer obsession by helping insights-driven businesses understand their customers and drive growth. While advanced statistical techniques form the backbone of customer...

  • Report Define Your Social Media Maturity To Advance Your Social Marketing

    Assessment: The Social Marketing Playbook
    August 14, 2020 | Jessica Liu

    B2C marketers can't get more from their social marketing investments without first understanding where they are now in their overall social media maturity. Read this report to learn about the...

  • Report Retailers: Assess Your Digital Business Maturity

    Assessment: The Retail eCommerce Playbook
    August 14, 2020 | Fiona Swerdlow

    To evaluate their eCommerce opportunities, digital business retail professionals must conduct a level set of current strengths and weaknesses. This framework plots your organizational maturity to...

  • Report Advance Your Approach To Customer Loyalty

    Assessment: The Customer Loyalty Playbook
    July 24, 2020 | Emily Collins

    If you're serious about earning and maintaining customer loyalty, you can't treat it as a tactic or a discrete program anymore. Customer loyalty requires strategic alignment, deliberate planning,...

  • Report Gauge Your Infrastructure Automation Maturity

    Assessment: The Infrastructure Transformation Playbook
    July 17, 2020 | Chris Gardner

    To convert your mundane operations routines into a finely tuned, automated ecosystem, you need to know where to start your transformation. This report guides infrastructure and operations (I&O)...

  • Report Assess Your Enterprise Content Management Maturity Level

    Assessment: The Enterprise Content Management Playbook
    July 10, 2020 | Cheryl McKinnon

    This report provides a framework for enterprise architecture (EA) professionals to assess their organization's content management maturity, identify capability gaps, and plot a course for program...

  • Report Gauge Your Customer Service Maturity

    Assessment: The Contact Centers For Customer Service Playbook
    July 8, 2020 | Kate Leggett, Ian Jacobs

    An explosion of channels, new technologies like AI, and increasingly demanding consumers challenge organizations to reshape their service approach in the age of the customer. Customer service...

  • Report Use Continuous Assessments To Mature Your Business Architecture, 2020

    June 30, 2020 | Gordon Barnett

    Firms with effective enterprise architecture (EA) combine talent and capabilities to solve thorny architectural challenges and advance business outcomes. In the digital era, they also need business...

  • Report Assess Your Business-Centric EA Capabilities — 2020

    Assessment: The EA Practice Playbook
    June 26, 2020 | Gordon Barnett

    Effective enterprise architecture (EA) leaders build an ecosystem that combines talent and capabilities to solve thorny architectural challenges and advance business outcomes. In the digital era,...

  • Report The Brand Experience Assessment Report

    Assessment: The Brand Experience Playbook
    June 15, 2020 | Dipanjan Chatterjee

    The modern customer has high expectations of the companies with which they do business, so brands are on the hook to deliver consistent experiences across all touchpoints. This requires firms to...

  • Report Assess Your Cloud Security Readiness

    Leverage Forrester's Custom Tool To Assess Your Cloud Security Maturity Across Six Major Technology Competencies
    May 29, 2020 | Andras Cser

    As firms migrate computing and data resources to the cloud, security remains a top concern and priority for both operational and compliance reasons. S&R professionals should use our custom tool, a...

  • Report Omnichannel Advertising Mastery Is A Journey That Starts By Looking Inward

    Assessment: The Omnichannel Advertising Playbook
    April 10, 2020 | Joanna O'Connell, David Novitzky

    B2C marketers are tasked with the difficult job of generating revenue while improving consumer ad experiences. Unfortunately, not all marketers have achieved the level of advertising maturity...

  • Report Evaluate Your Enterprise Marketing Technology Maturity To Enable Martech Planning

    Assessment: The Enterprise Marketing Technology Playbook
    February 25, 2020 | Joe Stanhope, Rusty Warner

    Delivering contextual customer experiences requires a significant investment in enterprise marketing technologies. B2C marketing professionals tasked with planning and defining enterprise marketing...

  • Report Gauge Your IT Maturity To Chart Your Transformational Technology Course

    Assessment: The IT Transformation Playbook
    February 20, 2020 | Bobby Cameron

    The age of the customer sets the context for technology-based transformation. But what specific steps will help you harness customer insights and technology-driven innovation to win, serve, and...

  • Report Gauge Your Insights-Driven Business Maturity

    The Assessment Report In The Insights-Driven Business Playbook
    February 10, 2020 | James McCormick

    Insights-driven businesses sync data, analytics, and optimization capabilities across their enterprise. They do this at unprecedented scale, unleashing a level of decision making and innovation...

  • Report The Employee Experience Maturity Assessment

    Assessment: The Employee Experience Playbook
    January 28, 2020 | David Johnson, Nick Monroe

    Successful employee experience (EX) initiatives start with doing the right things for the right reasons, turning small wins into momentum that lifts employee engagement and creating a virtuous...

  • Report Assess Your Cybersecurity And Privacy Maturity

    Assessment: The Cybersecurity And Privacy Playbook
    January 3, 2020 | Enza Iannopollo, Renee Murphy

    Weak cybersecurity and privacy practices reflect poorly on your company's brand, making it less attractive to customers, partners, employees, and investors. CIOs who want to drive and sustain...

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