11 results in Everything
 
Sort by:
Refine
  • Online Maturity Assessment
  • Customer Experience Management

Search Results

  • Report Retailers: Assess Your Digital Business Maturity

    Assessment: The Retail eCommerce Playbook
    January 11, 2019 | Fiona Swerdlow

    To evaluate their eCommerce opportunities, digital business retail professionals must establish a level set of current strengths and weaknesses. This framework plots your organizational maturity to...

  • Report The Omnichannel Maturity Assessment

    Assessment: The Omnichannel Commerce Playbook
    December 13, 2018 | Brendan Witcher, Claudia Tajima

    Supporting an omnichannel fulfillment program is table stakes in retail today. Organizations need to assess their omnichannel maturity to understand their current state and compare it with their...

  • Report Gauge Your Innovation Capability Maturity

    Assessment: The Innovation And Emerging Technology Playbook
    October 9, 2018 | Dan Bieler

    Business leaders recognize that developing and maintaining robust innovation capabilities is key to their companies' success in the digital era — because innovation addresses customers' and...

  • Report Plan Customer-Centric Enterprise Marketing Technology Requirements

    Assessment: The Enterprise Marketing Technology Playbook
    August 1, 2018 | Joe Stanhope, Rusty Warner

    Delivering contextual customer experiences requires a significant investment in enterprise marketing technologies. B2C marketing professionals tasked with defining enterprise marketing technology...

  • Report Find And Fix The Gaps In Your Modern Software Delivery

    Assessment: The Modern Application Delivery Playbook

    Customer-obsessed organizations increasingly expect application leaders to speed and scale software delivery. Many leaders know they need to improve, but they struggle with what to do and where to...

  • Report Gauge Your Marketing Innovation Maturity

    The Assessment Report In The Marketing Innovation Playbook
    February 22, 2018 | Melissa Parrish, Caroline Robertson

    To convert your marketing function into one that leads through innovation, you need to know where to start the transformation. This report guides CMOs through Forrester's marketing innovation...

  • Report Assess Your Digital Insurance Capabilities

    Assessment: The Digital Insurance Strategy Playbook
    February 16, 2018 | Oliwia Berdak

    Insurers' digital capabilities are patchy. Agent-based firms have focused on digital advertising to raise brand awareness, while direct firms have prioritized lead generation and conversion. But to...

  • Report Gauge Your IT Maturity

    Assessment: The IT Transformation Playbook
    September 25, 2017 | Bobby Cameron, Sharyn Leaver, Laura Koetzle

    The age of the customer sets the context for technology-based transformation. But what specific steps will optimize the business value of technology? How can you use technology to win, serve, and...