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  • Online Maturity Assessment
  • Customer Intelligence

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  • Report Gauge Your CRM Maturity

    Assessment: The CRM Playbook
    December 10, 2018 | Kate Leggett

    An explosion of channels, new technologies like artificial intelligence, and demanding consumers challenge organizations to reshape the way that they target, acquire, retain, understand, and...

  • Report Advance Your Approach To Customer Loyalty

    Assessment: The Customer Loyalty Playbook
    November 28, 2018 | Emily Collins

    If you are serious about earning and maintaining customer loyalty, you can't treat it as a tactic or a discrete program anymore. Customer loyalty requires strategic alignment, deliberate planning,...

  • Report Evaluate Your Marketing Performance Measurement Maturity

    Assessment: The Marketing Measurement And Insights Playbook
    September 14, 2018 | Jim Nail

    Enterprises constantly ask their B2C marketing professionals to measure the impact of marketing and media campaigns on key business metrics. This requires marketers to go beyond reports of siloed...

  • Report Gauge Your Insights-Driven Business Maturity

    The Assessment Report In The Insights-Driven Business Playbook
    February 2, 2018 | James McCormick, Brian Hopkins

    Insights-driven businesses sync data, analytics, and optimization capabilities across their enterprise. They do this at unprecedented scale, unleashing a level of decision making and innovation...