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The Data Security And Privacy Playbook For 2019

Protect Your Intellectual Property And Customer Data From Theft And Abuse

Data is the lifeblood of today's digital businesses. Sophisticated cybercriminals are determined to steal it, and employees can abuse it. IP theft erases competitive advantage, and privacy...

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  • Report Give Your Brand A Voice — Literally

    Vision: The Brand Experience Playbook
    August 12, 2019 | Dipanjan Chatterjee

    Voice is marketing's most significant paradigm shift this decade — one that has far-reaching implications for how brands engage customers and prospects. CMOs: Read this report to learn why voice...

  • Report The Forrester Wave™: Data Security Portfolio Vendors, Q2 2019

    The 13 Providers That Matter Most And How They Stack Up
    June 10, 2019 | Heidi Shey

    In our 25-criterion evaluation of data security portfolio providers, we identified the 13 most significant ones — Dell, Digital Guardian, Forcepoint, Google, GTB Technologies, IBM, Imperva, McAfee,...

  • Webinar Privacy Concerns Cripple Attribution Measurement

    November 20, 2018 | Tina Moffett

    The marketing ecosystem is responding to increasing concerns about data ethics and privacy with tighter controls on data sharing. The impact on marketing performance measurement is severe,...

  • Report Privacy Concerns Cripple Attribution Measurement

    Changes Force Marketers To Pivot On How They Assess Google Advertising Effectiveness
    October 10, 2018 | Tina Moffett

    The marketing ecosystem is responding to increasing concerns about data ethics and privacy with tighter controls on data sharing. The impact on marketing performance measurement is severe,...

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