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  • Webinar Developing B2B Mobile Moments

    February 10, 2015 | Dan Bieler

    "B2B doesn't mean boring to boring. Business is personal. Know thyself. Know thy customer. Innovate." This insight by GE Chief Marketing Officer Beth Comstock is particularly relevant in the mobile...

  • Report Market Overview: Tech Services In Indonesia, 2014

    The Market Is Booming But Lacks Scale And Maturity
    February 12, 2014 | Frederic Giron

    Many multinational corporations (MNCs) see Indonesia as the next frontier for growth in Asia Pacific (AP). Most large MNCs have developed a presence in China; many have also done so in India — and...

  • Report Market Overview: Microsoft Office 365 Implementation Partner Ecosystem

    Microsoft's Traditional Partners Evolve To Help Clients Chart A Minimally Disruptive Path To The Cloud
    January 15, 2014 | TJ Keitt

    Microsoft Office 365's familiar user interfaces, multiple security certifications, and hybrid cloud/on-premises deployments are a few of the ways Microsoft has made it easier for IT leaders to use...

  • Report Case Study: HP Leverages Software Assets To Deliver Business Innovation To Automakers

    March 14, 2013 | Frederic Giron

    Global automotive markets are being transformed by the combined effects of environmental concerns, the fast growth of emerging markets, and changing consumer behavior. In particular, the automotive...

  • Report Navigating The Microsoft Services Landscape

    Trends And Tradeoffs Of Leading Microsoft Services Players
    November 2, 2012 | Liz Herbert

    Microsoft technologies span a wide range of products and services, including enterprise applications such as Dynamics AX and Dynamics CRM; desktop and collaboration applications such as Office,...

  • Report Assessing Your Content Management Processes And Organization

    November 1, 2012 | Peter O'Neill

    B2B marketers across all industries are investing more into creating digital content to generate new business opportunities, nurture existing sales or marketing leads, and to encourage deeper...

  • Report Cloud Computing Market Dynamics In MEA: United Arab Emirates

    September 9, 2010 | Michael Barnes, James Erickson

    This document provides an overview of cloud computing in the United Arab Emirates (UAE) for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns,...

  • Report Cloud Computing Market Dynamics In MEA: Egypt

    September 1, 2010 | Summer Hamad, Michael Barnes

    This document provides an overview of cloud computing in Egypt for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

  • Report Cloud Computing Market Dynamics In MEA: Israel

    September 1, 2010 | Michael Barnes, James Erickson

    This document provides an overview of cloud computing in Israel for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges, market awareness and...

  • Report Cloud Computing In Asia Pacific 2010: End User Adoption Trends

    June 1, 2010 | Sanchit Gogia, Michael Barnes

    This document provides an overview of cloud computing in Asia Pacific excluding Japan (APEJ) for vendor strategists. Survey data was gathered from over 470 interviews with CIOs, IT managers, and...

  • Report Qatar Industry Opportunity

    May 1, 2010 | James Erickson

    This report provides a comprehensive overview for vendor strategists of vertical industries in Qatar in order to address market opportunities more successfully. Particular analysis and focus are...

  • Report Qatar Competitive Analysis

    May 1, 2010 | James Erickson

    These are the data tables for the report, "Qatar Industry Opportunity." The report provides a comprehensive overview for vendor strategists of vertical industries in Qatar in order to address...

  • Report Competitive Analysis: Morocco

    May 1, 2010 | James Erickson

    These are the data tables for the report, "Morocco Industry Opportunity." The report provides a comprehensive overview for vendor strategists of vertical industries in Morocco in order to address...

  • Report Competitive Analysis: Algeria

    May 1, 2010 | James Erickson

    These are the data tables for the report, "Algeria Industry Opportunity." The report provides a comprehensive overview for vendor strategists of vertical industries in Algeria in order to address...

  • Report Morocco Industry Opportunity

    May 1, 2010 | James Erickson

    This report provides a comprehensive overview for vendor strategists of vertical industries in Morocco in order to address market opportunities more successfully. Particular analysis and focus are...

  • Report Algeria Industry Opportunity

    May 1, 2010 | James Erickson

    This report provides a comprehensive overview for vendor strategists of vertical industries in Algeria in order to address market opportunities more successfully. Particular analysis and focus are...

  • Report Analysis Of IT Management Software Sales Deals

    The Megavendors Are Missing Out On Smaller Deals
    August 3, 2009 | Peter O'Neill, Thomas Mendel, Ph.D.

    IT management software (ITMS) is one of the most dynamic and complex IT markets, with more than 300 vendors competing for market share. Vendor strategists are increasingly looking for greater...