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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Now Tech: Creative Advertising Technologies, Q2 2020

    Forrester's Overview Of 23 Creative Advertising Technology Providers
    May 15, 2020 | Joanna O'Connell

    You can use creative advertising technologies (adtech) to realize creative production efficiencies, improve ad performance, and increase creative relevancy for consumers. But to realize these...

  • Report Now Tech: Email Marketing Vendors, Q1 2020

    Forrester's Overview Of 34 Email Marketing Providers
    January 22, 2020 | Shar VanBoskirk

    You can use email marketing to create better brand experiences, establish customer relationships, and experiment. But to realize these benefits, you'll first have to select from a diverse set of...

  • Report The Agency Data Platforms That Will Power Creativity At Scale

    The Next Agency Creative Leap Composes Data-Powered Human + Machine Creative Teams
    September 23, 2019 | Jay Pattisall

    Agency data and technology capabilities are taking center stage as every CMO feels the mounting pressure for more performance from their marketing and media investments. Agencies are betting...

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