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• Report Now Tech: Social Listening Platforms, Q3 2020

  Forrester's Overview Of 25 Social Listening Platform Providers

  July 9, 2020 | Jessica Liu

  You can use social listening platforms (SLPs) to measure brands' social media efforts, conduct market research, and propel product innovation. But to realize these benefits, you'll first have to...

• Report Don't Buy Software Without A Services Partner At The Table

  How You Deploy Software Can Make Or Break Your Transformation — Here's How To Understand And Work Partnerships To Best Advantage

  February 28, 2020 | Ted Schadler

  Software vendors, service providers, and cloud vendors need each other to survive. Application development and delivery (AD&D) leaders need them to work well together to succeed. But how these...

• Report The Forrester Wave™: Social Suites, Q4 2019

  The Eight Providers That Matter Most And How They Stack Up

  October 9, 2019 | Jessica Liu

  In our 40-criterion evaluation of social suites providers, we identified the eight most significant ones — Clarabridge, Facelift, Falcon.io, Hootsuite, Khoros, Salesforce, Socialbakers, and...

• Report Now Tech: Digital Experience Platforms, Q3 2019

  Tools And Technology: The Digital Experience Delivery Playbook

  July 5, 2019 | Mark Grannan

  You can use digital experience (DX) platforms to create coherent customer experiences, enable digital operations agility and velocity on modern infrastructure, and fuel insights-led optimization...

• Report Now Tech: Social Suites, Q2 2019

  Forrester's Overview Of 17 Social Suites Providers

  June 17, 2019 | Jessica Liu

  You can use social suites to streamline many of your social marketing activities into a single cohesive platform. But to realize these benefits, you'll first have to select from a diverse set of...

• Report The Forrester Wave™: Content Marketing Platforms For B2C Marketers, Q2 2019

  The Nine Providers That Matter Most And How They Stack Up

  May 6, 2019 | Ryan Skinner

  In our 30-criterion evaluation of content marketing platforms (CMPs) for B2C providers, we identified the nine most significant ones — Bloomreach, Contently, NewsCred, Opal, Percolate,...

• Report How To Build The Right Portfolio Of Customer Success Services

  Customer Success Management Requires More Than Just A Handful Of Dedicated Success Managers

  January 4, 2019 | TJ Keitt

  Customer success management (CSM) keeps clients of B2B businesses on the path to renewal. Customer success managers are the clients' guides in this process, but they are merely one component in the...

• Report Now Tech: Content Marketing Platforms, Q4 2018

  Forrester's Overview Of 33 Content Marketing Platform Providers

  December 17, 2018 | Ryan Skinner

  You can use content marketing platforms (CMPs) to increase collaboration around content, improve content performance, and accelerate production. But to access these benefits, you'll first have to...

• Report The Forrester Wave™: Social Listening Platforms, Q3 2018

  The 10 Providers That Matter Most And How They Stack Up

  August 21, 2018 | Jessica Liu, Arleen Chien

  In our 40-criteria evaluation of social listening platforms, we identified the 10 most significant ones — Brandwatch, Crimson Hexagon, Digimind, Linkfluence, NetBase, Sprinklr, Synthesio, Sysomos,...