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• Report Vital Partnership Or Unholy Alliance? Decoding The Software/Service Provider Relationship

  Partner Alliances Can Make Or Break Your Digital Experience — Here's How To Avoid Disasters And Work Partnerships To Best Advantage

  April 5, 2019 | Ted Schadler

  Software vendors and service providers need each other to survive. And digital leaders need them to work well together to build great digital experiences. But how these complex relationships work...

• Report How To Build The Right Portfolio Of Customer Success Services

  Customer Success Management Requires More Than Just A Handful Of Dedicated Success Managers

  January 4, 2019 | TJ Keitt

  Customer success management (CSM) keeps clients of B2B businesses on the path to renewal. Customer success managers are the clients' guides in this process, but they are merely one component in the...

• Report Now Tech: Content Marketing Platforms, Q4 2018

  Forrester's Overview Of 33 Content Marketing Platform Providers

  December 17, 2018 | Ryan Skinner

  You can use content marketing platforms (CMPs) to increase collaboration around content, improve content performance, and accelerate production. But to access these benefits, you'll first have to...

• Report The Forrester Wave™: Social Listening Platforms, Q3 2018

  The 10 Providers That Matter Most And How They Stack Up

  August 21, 2018 | Jessica Liu, Arleen Chien

  In our 40-criteria evaluation of social listening platforms, we identified the 10 most significant ones — Brandwatch, Crimson Hexagon, Digimind, Linkfluence, NetBase, Sprinklr, Synthesio, Sysomos,...

• Report The Forrester Wave™: Digital Experience Platforms, Q3 2017

  Oracle Leads An Evolving Market With A Balance Of Product And Platform

  September 21, 2017 | Mark Grannan, Ted Schadler

  In our 28-criteria evaluation of digital experience platform providers, we identified the 14 most significant ones — Acquia, Adobe, BloomReach, Episerver, IBM, Liferay, Magento, OpenText, Oracle,...

• Report The Forrester Wave™: Social Advertising Technology, Q3 2017

  The Leading Vendors In Automating And Integrating Social Advertising

  August 21, 2017 | Jessica Liu

  In our 36-criteria evaluation of social advertising technology providers, we identified the five most significant ones — 4C, Brand Networks, Kenshoo, Nanigans, and Sprinklr — and researched,...

• Report The Forrester Wave™: Social Media Management Solutions, Q2 2017

  The 10 Leading Vendors Supporting Enterprise Social Marketing

  June 12, 2017 | Erna Alfred Liousas, Jessica Liu

  In our 32-criteria evaluation of social media management solution providers, we identified the 10 most significant ones — Facelift, Hootsuite, Lithium Technologies, Oracle, Percolate, Salesforce,...