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Report How To Build The Right Portfolio Of Customer Success Services
Customer Success Management Requires More Than Just A Handful Of Dedicated Success Managers
January 4, 2019 | TJ KeittCustomer success management (CSM) keeps clients of B2B businesses on the path to renewal. Customer success managers are the clients' guides in this process, but they are merely one component in the...
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Report Now Tech: Content Marketing Platforms, Q4 2018
Forrester's Overview Of 33 Content Marketing Platform Providers
December 17, 2018 | Ryan SkinnerYou can use content marketing platforms (CMPs) to increase collaboration around content, improve content performance, and accelerate production. But to access these benefits, you'll first have to...
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Report The Forrester Wave™: Social Listening Platforms, Q3 2018
The 10 Providers That Matter Most And How They Stack Up
In our 40-criteria evaluation of social listening platforms, we identified the 10 most significant ones — Brandwatch, Crimson Hexagon, Digimind, Linkfluence, NetBase, Sprinklr, Synthesio, Sysomos,...
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Report The Forrester Wave™: Digital Experience Platforms, Q3 2017
Oracle Leads An Evolving Market With A Balance Of Product And Platform
In our 28-criteria evaluation of digital experience platform providers, we identified the 14 most significant ones — Acquia, Adobe, BloomReach, Episerver, IBM, Liferay, Magento, OpenText, Oracle,...
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Report The Forrester Wave™: Social Advertising Technology, Q3 2017
The Leading Vendors In Automating And Integrating Social Advertising
August 21, 2017 | Jessica LiuIn our 36-criteria evaluation of social advertising technology providers, we identified the five most significant ones — 4C, Brand Networks, Kenshoo, Nanigans, and Sprinklr — and researched,...
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Report The Forrester Wave™: Social Media Management Solutions, Q2 2017
The 10 Leading Vendors Supporting Enterprise Social Marketing
June 12, 2017 | Erna Alfred Liousas, Jessica LiuIn our 32-criteria evaluation of social media management solution providers, we identified the 10 most significant ones — Facelift, Hootsuite, Lithium Technologies, Oracle, Percolate, Salesforce,...
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Report The Forrester Wave™: Content Marketing Platforms, Q2 2017
Percolate And Sprinklr Lead The Field With Brand Orchestration Vision
April 18, 2017 | Ryan SkinnerIn our 37-criteria evaluation of content marketing platform (CMP) providers, we identified the nine most significant ones — Contently, Kapost, NewsCred, Opal, Percolate, ScribbleLive, Skyword,...