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FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Now Tech: Customer Analytics Technologies, Q1 2020

    Forrester's Overview Of 33 Customer Analytics Providers
    March 25, 2020 | Brandon Purcell

    You can use customer analytics technologies to increase customer lifetime value (CLV), drive loyalty, and improve the customer experience (CX). But to realize these benefits, you'll first have to...

  • Report Now Tech: Agile Content Management Systems, Q1 2020

    Forrester's Overview Of 30 Agile CMS Providers
    February 27, 2020 | Nick Barber, Mark Grannan

    You can embrace Agile content management systems (CMSes) to drive content reuse, create content faster, make your practitioners happier, and ultimately, deliver more personalized experiences. But...

  • Report Now Tech: Digital Experience Platforms, Q3 2019

    Tools And Technology: The Digital Experience Delivery Playbook
    July 5, 2019 | Mark Grannan

    You can use digital experience (DX) platforms to create coherent customer experiences, enable digital operations agility and velocity on modern infrastructure, and fuel insights-led optimization...