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  • Report Now Tech: Cross-Channel Campaign Management, Q2 2019

    Forrester's Overview Of 42 Cross-Channel Campaign Management Providers
    May 17, 2019 | Rusty Warner

    B2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline...

  • Report Now Tech: Email Marketing Vendors, Q3 2018

    Forrester's Overview Of 38 Email Marketing Vendors
    August 20, 2018 | Shar VanBoskirk

    You can use email marketing vendors to deploy compliant email messages and innovate with the email medium. But to access these benefits, you'll first have to select from a diverse set of vendors —...

  • Report The Forrester Wave™: Experience Optimization Platforms, Q2 2018

    Continuous Improvement: The Digital Intelligence Playbook
    June 20, 2018 | James McCormick, Emily Miller

    In our 24-criteria evaluation of experience optimization platform (EOP) providers, we identified the eight most significant ones — Adobe, Dynamic Yield, Evergage, Monetate, Optimizely, Oracle, SAS,...