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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Now Tech: Salesforce Consulting Partners, Q1 2021

    Forrester's Overview Of 37 Salesforce Consulting Partners
    January 29, 2021 | Liz Herbert

    You can use Salesforce consulting partners to redesign your business using Salesforce technology, speed time-to-implement Salesforce products, and drive change related to Salesforce projects. But...

  • Report Now Tech: Commerce Services, Q4 2020

    Forrester's Overview Of 35 Commerce Service Providers
    December 9, 2020 | Ted Schadler

    Commerce service providers are the orchestrators of the software, data, and strategy you need to deliver great omnichannel commerce experiences. They should offer you skills for commerce...

  • Report From People To Products: Services Firms Offer More Software Than You Think

    Business Process Accelerators Help Digitize Business Operations
    August 20, 2020 | Nigel Fenwick

    Technology services firms build many variations of digital solutions for clients. Some vendors retain the intellectual property (IP) associated with these solutions, making it available to a...

  • Report Now Tech: Digital Transformation Services, Q2 2020

    Forrester's Overview Of 39 Digital Transformation Services Providers
    June 1, 2020 | Nigel Fenwick

    Digital transformation has never been more urgent. But no firm can go it alone. Digital transformation services providers can help firms deliver measurable business outcomes, reduce time to achieve...

  • Report The Agency Data Platforms That Will Power Creativity At Scale

    The Next Agency Creative Leap Composes Data-Powered Human + Machine Creative Teams
    September 23, 2019 | Jay Pattisall

    Agency data and technology capabilities are taking center stage as every CMO feels the mounting pressure for more performance from their marketing and media investments. Agencies are betting...

  • Report The Forrester Wave™: CX Consulting Practices: Experience Strategy And Business Transformation, Q2 2019

    The Nine Providers That Matter Most And How They Stack Up
    May 28, 2019 | TJ Keitt

    In our 30-criterion evaluation of experience strategy and business transformation providers, we identified the nine most significant ones — Accenture, Bain & Company, EY, KPMG, McKinsey & Company,...

  • Report New Tech: Conversational AI For Customer Service, Q2 2019

    Forrester's Landscape Overview Of 42 Providers
    May 23, 2019 | Ian Jacobs

    Conversational AI for customer service — AKA chatbots or virtual agents — is both trendy and disappointing simultaneously. For every brand that touts benefits like contact deflection and cost...

  • Report Now Tech: Digital Experience Agencies, Q2 2019

    Forrester's Overview Of 42 Digital Experience Agencies
    May 14, 2019 | Ted Schadler

    Digital experience agencies are essential partners for building differentiated customer, marketing, commerce, and product experiences. But to find the best partner for your project or program, you...