16 results for "marketing and live events" in Everything
 

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  • James L. McQuivey

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  • Blog Customer-Obsessed Leaders Do These Five Things: Do You?

    May 11, 2016 | James L. McQuivey

    ...Forrester's Marketing Leadership Forum in...things? At our event, I asked our...online event, a live...

  • Report The CMO's Guide To Emotion

    Prepare Your Brand To Act On The New Science Of Emotion
    August 14, 2017 | James L. McQuivey

    Everybody knows emotion is important, marketers most of all. But most people's understanding of emotion is woefully outdated and inadequate. Consequently, most marketers use emotion as a blunt...

  • Report 3D TV Fails To Inspire Consumers In 2010

    Most People Are Happy To Wait To Upgrade To 3D TV
    August 6, 2010 | James L. McQuivey

    ...in the US on whom TV product strategists should focus their device, marketing, and content strategies. Even with that focus, sales of 3D TVs in...

  • Report TV's Death Is Widely Exaggerated

    Content Trumps Distribution In TV's Future
    February 9, 2015 | James L. McQuivey

    If you believe everything you read, TV is about to die — slowly or quickly, depending on whom you listen to, but its days are numbered. We've been around the block a few times at Forrester, and we...

  • Report Video Devices Vulnerable In A Down Economy

    Consumers Are Likely To Flee To Free Home Video Options
    October 14, 2008 | James L. McQuivey

    The global economic crisis hits people at all levels, constraining spending and making it difficult for new gadgets and devices to gain momentum. At the same time, economic difficulty tends to keep...

  • Report Young TV Cord-Nevers Have Arrived And Are Here To Stay

    Experiment On Them Now To Serve Them Later
    October 6, 2015 | James L. McQuivey

    TV is as beloved as ever, even as today's TV distribution model faces a gradually increasing threat. In particular, 2015 marks the year that digital cord-nevers — the generation of viewers who...

  • Report The Dawn Of Anticipatory CX

    Anticipation Is The Missing Link In Staying Ahead Of Rising Expectations
    July 12, 2016 | Ryan Hart, James L. McQuivey

    Welcome to the dawn of anticipatory CX. Customer expectations are rising faster than companies can evolve their value propositions, creating unprecedented urgency among business leaders. Customer...

  • Report Will People Really Do That?

    Marketers Must Get Ready For Hyperadoption Now
    April 14, 2015 | James L. McQuivey

    Over the past 10 years, the forces that have placed us in the age of the customer have stimulated a rise in novel behavior among consumers. The next 10 years will put the past 10 to shame, ushering...

  • Report Brief: Amazon's Digital Subscriptions Are A Sign Of Things To Come

    October 30, 2014 | James L. McQuivey

    Pay attention to digital subscriptions; the future of digital relationships will be full of them. Digital platforms like Amazon and Microsoft lead in defining this ultimate form of digital...

  • Report The Clash Of The Digital Platforms

    Why 2014 Will See A Flood Of Innovation From Platform Players And How You Can Profit From It
    March 7, 2014 | James L. McQuivey

    We're only a month into the year and already the digital platforms so necessary to digital disruption are either flexing their muscles or reporting they have the power to do so. Google acquired...

  • Report Build A Digital Relationship With Your Customer

    Why The Most Solid Thing In Your Product Strategy Is Virtual
    December 7, 2010 | James L. McQuivey

    All consumer product strategists should sit up and take notice: There's a critical lesson to learn from the most recent changes in the media industry. While most in the business have obsessed over...

  • Report Preparing For The Coming Online TV Backlash

    An Open Letter To An Industry On The Verge Of A Big Mistake
    March 13, 2009 | James L. McQuivey

    Online TV viewing has been a smash hit in the US, driving tens of millions of viewers to watch hundreds of millions of TV shows each month. However, the online TV model is coming under fire inside...

  • Report How Video Will Take Over The World

    What The Rise Of OmniVideo Means For Consumer Product Strategy Professionals
    June 17, 2008 | James L. McQuivey

    TV is already the world's most powerful medium, yet it is about to evolve into a form that will be even more powerful, something Forrester calls OmniVideo. OmniVideo includes today's TV content...

  • Report Advertisers See A TV+Web Future

    April 4, 2008 | James L. McQuivey

    Forrester and the Association of National Advertisers (ANA) surveyed 78 US advertisers representing nearly $15 billion in advertising budgets. More than half of them — 62% — told us that TV...

  • Report Why Google TV Is Bigger Than You Think

    How TV Will Finally Become Interactive, At Scale
    June 7, 2010 | James L. McQuivey

    Google made significant noise when it recently announced Google TV, the search giant's most recent attempt to influence the future of the TV experience. The news itself was overly complex, and...

  • Report How Consumers Get Online Video To The TV

    The Convenience Quotient Reveals The TV-Connected PC Is The One To Watch
    June 8, 2009 | James L. McQuivey

    Online video has finally come to the living room. Forrester estimates that nearly 9 million homes in the US watch at least some online video on a TV set in a typical month. Why they do so is...