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  • Shar VanBoskirk
  • Tech Sector Economics

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  • Report The US Marketing Technology And Services Outlook, 2017 To 2022

    CMOs: Tech And Services Will Top $122 Billion In Five Years
    April 23, 2018 | Shar VanBoskirk, Drew Green

    By 2022, CMOs in the US will spend over $122 billion on investments in marketing technology (martech) and services. The growth of technology spend will outpace that of services as marketers...

  • Report Marketing Teams Today: Not Deft

    Mindsets, Structures, And Skills Aren't Yet Customer Obsessed
    August 9, 2017 | Shar VanBoskirk, Drew Green

    Today's marketing organizations aren't yet designed to flex to the changing attitudes and behaviors of empowered customers. Marketing mindsets, structures, and skills still align with legacy...

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