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  • Report Now Tech: Email Marketing Vendors, Q3 2018

    Forrester's Overview Of 38 Email Marketing Vendors
    August 20, 2018 | Shar VanBoskirk

    You can use email marketing vendors to deploy compliant email messages and innovate with the email medium. But to access these benefits, you'll first have to select from a diverse set of vendors —...

  • Report Context Enriches Email Marketing

    Make Email A Critical Customer Touchpoint
    January 27, 2017 | Rebecca McAdams, Shar VanBoskirk

    Shifting email marketing efforts to support customer context need not be a complete departure from marketers' existing email best practices. In fact, just expanding your current use of business...

  • Report Quick Take: Verizon Takes On Google And Facebook With Yahoo Acquisition

    July 26, 2016 | Shar VanBoskirk

    On July 25, 2016, Verizon announced that it would add Yahoo to its innovation and new businesses division, which picked up AOL in May 2015. This move marks the end of the slow decline of internet...

  • Report Brief: Consumer Ad Attitudes Show Promise

    Use Context To Overcome Ad Fatigue
    April 29, 2015 | Shar VanBoskirk, Collin Colburn

    Here's some good news for marketers: Advertising continues to drive sales and brand affinity, and ad attitudes have improved in several dimensions since 2012. However, consumers still feel...

  • Report The Time Is Right For Email Innovation

    February 2, 2015 | Shar VanBoskirk

    There's no doubt about it: Contextual marketing will reorient the role that email plays in your digital marketing toolkit. But marketing leaders need not abandon existing email campaigns in the...

  • Report US Digital Marketing Forecast, 2014 To 2019

    Spend Will Top $100 Billion, Overtaking Television Advertising
    November 4, 2014 | Shar VanBoskirk

    By 2019, marketing leaders will spend more than $103 billion on search marketing, display advertising, social media marketing, and email marketing — more than they will on broadcast and cable...

  • Report Organize To Support Integrated Messaging

    How To Build A Customer-Obsessed Email Team
    May 15, 2014 | Shar VanBoskirk

    The future of email is integration with other marketing channels. But most email organizations today are too small and too operationally focused to be prepared for customer-focused integrated...

  • Report Interactive Channels To Watch In 2014

    April 7, 2014 | Shar VanBoskirk

    This report is the latest installment in an annual series on how marketing leaders leverage interactive channels. Email marketing and display advertising still top marketer's lists, but mobile and...

  • Report Understand Operational Nuances To Achieve Success With Google Product Listing Ads

    December 20, 2013 | Shar VanBoskirk

    Introduced in late 2012 as a paid model, Google's Product Listing Ads (PLAs) were readily embraced by marketers of all types. Throughout the past year, spend has increased and the number of PLA...

  • Report Asia Pacific Online Advertising Forecast, 2012 To 2017

    China Dominates A Rapidly Growing Yet Cautious Market
    March 19, 2013 | Shar VanBoskirk

    By 2017, marketers advertising with online display and search media in India, Australia, South Korea, Japan, and China will grow their investments at a 23% compound annual growth rate (CAGR) to...

  • Report 2013 Interactive Marketing Predictions

    The Ultra-Connected Customer Will Upturn Marketing
    February 11, 2013 | Melissa Parrish, Nate Elliott, Anthony Mullen

    In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers'...

  • Report Build An Integrated Messaging Approach

    How To Develop Customer-Focused Integrated Messaging At Your Firm
    September 10, 2012 | Shar VanBoskirk

    This report provides a road map for interactive marketers responsible for email marketing. It will help you unify your customer view, organize your teams by customer instead of by channel, and...

  • Report The New Messaging Mandate

    Introducing Customer-Focused Integrated Messaging
    August 8, 2012 | Shar VanBoskirk

    This report lays out Forrester's vision of email marketing for interactive marketers: Integrate email into a multichannel conversation that includes a number of non-email communication vehicles....

  • Report Mobile Marketing — A Forrester Compilation

    March 28, 2012 | Melissa Parrish, Shar VanBoskirk

    More people own smartphones than ever before and they’re using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although...

  • Report US Financial Services Lead Interactive Marketing Spending

    February 2, 2012 | Shar VanBoskirk

    US financial services interactive marketing spend will more than double by 2016 but won't grow its investments in every channel at the same pace. This brief report breaks down the increase by...

  • Report How To Integrate Email And Mobile Marketing

    November 22, 2011 | Shar VanBoskirk

    Marketers should format emails for convenient mobile access. Do this by following Forrester's principles of convenience — create mobile emails that are immediate, simple, and contextually relevant....

  • Report US Interactive Marketing Forecast By Industry, 2011 To 2016

    November 15, 2011 | Shar VanBoskirk

    Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend...

  • Report Benchmark Your Interactive Marketing Maturity

    Five Key Metrics For Tracking Progress
    October 5, 2011 | Shar VanBoskirk

    Are your interactive marketing efforts keeping pace with the marketplace? In this report for interactive marketers, Forrester identifies the five key benchmarks that help you gauge how well you are...

  • Report US Interactive Marketing Forecast, 2011 To 2016

    Spend Will Near $77 Billion As Interactive Gains Legitimacy In The Mix
    August 24, 2011 | Shar VanBoskirk

    By 2016, advertisers will spend $77 billion on interactive marketing — as much as they do on television today. Search marketing, display advertising, mobile marketing, email marketing, and social...

  • Report The New Interactive Marketing Maturity Model

    How CORE Can Help Improve Your Interactive Sophistication
    July 27, 2011 | Shar VanBoskirk

    Interactive marketer maturity today looks strikingly like it did when we introduced our original interactive marketing maturity model in 2008. This is likely due to increased market complexity and...

  • Report Case Study: InterContinental Hotels Group Consolidates Email And Data Management

    May 9, 2011 | Shar VanBoskirk

    InterContinental Hotels Group (IHG) revamped its email program during a customer relationship management (CRM) system upgrade. It unified its customer data into one database, consolidated email...

  • Report Case Study: Blue Shield Of California Drives Leads With Mobile Search

    May 5, 2011 | Shar VanBoskirk

    Blue Shield of California (Blue Shield) trialed mobile search marketing after noticing an increase in quote requests from mobile visitors. What can you learn from its early initiative in this...

  • Report The Future Of Interactive Marketing

    How Embracing CORE Directives Will Help You Foster Adaptability
    April 4, 2011 | Shar VanBoskirk, Emily Riley

    Interactivity is changing life as we know it, a scope too big for most firms' siloed, understaffed interactive marketing organizations. The solution? To customize, optimize, respond, and empower...

  • Report Mobile Search FAQs For Beginners

    March 14, 2011 | Shar VanBoskirk

    Just like online search, getting found by searchers on mobile devices requires marketers to optimize their sites for the device and browser experience, apply search engine optimization best...

  • Report How Consumers Find Websites In 2010

    Trends To Consider For Your 2011 Strategy
    February 14, 2011 | Shar VanBoskirk

    Natural search results are still the most commonly used resource to navigate to websites. Although, compared with past studies, advertising has declined in popularity and social media gained...

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