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  • Shar VanBoskirk
  • Media Buying

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  • Report Forget Everything You Think You Know About Marketing Planning

    Only A Continuous Planning Cycle Will Enable Modern Marketing
    September 5, 2018 | Joe Stanhope, Shar VanBoskirk

    Planning underlies all of your marketing methods. But most planning processes are increasingly out of sync with the charter for the modern marketer: to understand and advocate for customers, to...

  • Report Predictions 2016: Personal At Last For CI Professionals

    How CI Pros Will Crack The Contextual Code To Reach And Engage Individuals

    Marketers will face a hypercompetitive 2016 with one more year of digital experience under their belts, easier access to contextual insights, and improved technology. These factors will stimulate...

  • Report Interactive Channels To Watch In 2014

    April 7, 2014 | Shar VanBoskirk

    This report is the latest installment in an annual series on how marketing leaders leverage interactive channels. Email marketing and display advertising still top marketer's lists, but mobile and...

  • Report US Financial Services Lead Interactive Marketing Spending

    February 2, 2012 | Shar VanBoskirk

    US financial services interactive marketing spend will more than double by 2016 but won't grow its investments in every channel at the same pace. This brief report breaks down the increase by...

  • Report Consumer Goods Interactive Spend Outpaces Other Industries'

    April 7, 2010 | Shar VanBoskirk

    Consumer product goods (CPG) companies are expected to grow their interactive marketing spend by a 22% compound annual growth rate (CAGR) — more than any other industry. This shift occurs as...

  • Report Demystifying The DSP

    How Demand-Side Platforms Will Optimize Online Media Buying
    March 2, 2010 | Shar VanBoskirk

    Current market conditions complicate the already difficult process of online media buying. But new technologies in the form of demand-side platforms (DSPs) are appearing to streamline and improve...

  • Report How To Budget For Mobile Ad Campaigns

    January 13, 2010 | Shar VanBoskirk

    Mobile marketing investments are small today but set to grow over the next five years. Marketers preparing to build mobile into their interactive marketing plans should apply Forrester's Mobile...

  • Report Know Your Online Video Audience

    November 4, 2008 | Shar VanBoskirk

    It's time to advertise in online video. Today's online video viewers are active broadband consumers who make valuable advertising targets. But not all online video viewers are created equal: Varied...

  • Report Getting More Out Of Online Ads

    What Beyond Ad Format Will Improve Display Media Performance
    April 30, 2008 | Shar VanBoskirk

    Many marketers believe that ad format determines campaign performance. While ad format does influence campaign results, it is not the only factor that does so. Forrester advises that marketers use...

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