Skip to main content
38 results in Everything

Sorry — your search returned 0 results, so we expanded the date range to "All".

Sort by:
  • Lori Wizdo
  • North America

Featured content



As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

Search Results

  • Report Measure These Six Things To Improve Revenue Performance

    August 30, 2018 | Lori Wizdo

    The seminal idea behind lead-to-revenue management (L2RM) was the need to calibrate marketing activities and budgets to revenue generation. But creating a system to continuously improve the...

  • Report Forrester Analytics: Marketing Automation Technology Forecast, 2017 To 2023 (US)

    ForecastView Document

    Marketing automation technologies allow marketers to market effectively via multiple channels while automating repetitive tasks. This US data-driven report gives a five-year view of growth for six...

  • Workshop B2B MARKETING 2016

    Forum For B2B Marketing And Sales Enablement Leaders #FORRB2B
    October 18, 2016 | Miami, FL | Peter O'Neill, Lori Wizdo, Peter O'Neill

    Digital technologies and marketplaces have empowered your B2B customers to move more freely than ever among suppliers and vendors. At the same time, new channels and platforms have redrawn your...

  • Report Gauge Your L2RM Progress And Success

    May 10, 2016 | Lori Wizdo

    B2B marketers implementing a lead-to-revenue (L2R) process for the first time, or expanding their L2R program, often feel they are navigating uncharted waters — but they're not alone! B2B marketers...

  • Workshop Forrester's Forum For Marketing Leaders

    Connect | Engage | Deliver
    April 14, 2015 | New York, NY | Carlton A. Doty, James McQuivey, PhD, Nate Elliott

    In the age of the customer, marketers face three acute strategic and operational challenges: how to connect with distracted, empowered customers; how to engage customers once those connections are...

  • Report Salesforce Is Bidding To Be Your Strategic Customer Platform; Should You Accept?

    Salesforce's Reach Toward $20 Billion Will Force CIOs To Decide How Much Salesforce Is Too Much
    April 10, 2015 | Andrew Bartels, Paul D. Hamerman, Liz Herbert

    As Salesforce seeks to achieve its goal of being the first cloud vendor with $10 billion in revenues and its aspiration to reach $20 billion, understanding its strategy for achieving those targets...

  • Workshop Forrester's Forum For Sales Enablement Professionals

    Win In B2B By Optimizing All Your Sales Channels
    March 2, 2015 | Scottsdale, AZ | Peter O'Neill, Andy Hoar, Lori Wizdo

    In the age of the customer, B2B sales and marketing leaders need to come together to create a customer-obsessed selling strategy. This Forum will deliver a unique strategic vision, matching...

  • Workshop Forrester's Forum For Marketing Leaders

    Beyond The Campaign: Deliver Real-Time Customer Value
    April 10, 2014 | San Francisco, CA | Melissa Parrish, David M. Cooperstein, Carlton A. Doty

    In this age of the customer, marketing campaigns are dead. Why? Because people despise and distrust push-style marketing methods that interrupt or intercept them — 49% of consumers don't...

  • Report The State Of Lead-To-Revenue Management

    July 2, 2012 | Lori Wizdo

    To establish the current state of lead-to-revenue management (L2RM) practices among tech marketers, we analyzed 80 client inquiries on the topic that tech marketing professionals posed to us from...

  • Report Marketing Tactics Of Top Tech Performers

    An Artful Mix Of Old And New Yields Revenue Impact For Marketing Leaders
    February 9, 2012 | Lori Wizdo

    Tech marketers at top-performing tech companies demonstrate similar go-to-market strategies that set them apart from their peers at companies with average performance. The strategic mix leverages...

  • Report 2012 Tech Marketing Planning Guidance

    With Proliferating Tactics And Constrained Budgets, Targeting And Focus Are A Mandate
    December 21, 2011 | Lori Wizdo

    Tech marketers typically use last year's plan as a starting point for next year's marketing planning process, making changes to accommodate new goals and current-year budget realities. As a result,...

  • Report Automating Lead-To-Revenue Management

    December 9, 2011 | Lori Wizdo

    The challenge of accelerating revenue in the face of rapidly changing buying behaviors and an exploding number of marketing vehicles is driving technology product and service companies to refine...

  • Report The Lead-Nurturing Payoff For The Tech Industry

    Engage With Early-Stage Buyers, Drive Pipeline And Revenue Performance
    October 21, 2011 | Lori Wizdo

    Today's empowered technology buyers are two-thirds of the way through their buying process before they engage with tech vendors' sales teams. Forrester believes that a robust lead-nurturing program...