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• Report The Impact Of Emerging Technology On Digital Experiences

  How More Than 50 Emerging Technologies Will Impact Data And Experiences For Consumers

  February 24, 2020 | Julie A. Ask, Kjell Carlsson, PhD, Jeffrey S. Hammond

  Forrester interviewed more than 150 companies across industries and technology categories to understand how more than 50 technologies will evolve over the next five to 10 years and assess their...

• Report FAQ: Should We Incorporate Voice Into Our Digital Experiences Portfolio?

  Make Smart Choices Rather Than Following The Crowd

  April 18, 2019 | Julie A. Ask, Michael Facemire

  Forrester clients are increasingly interested in voice services. Why? Consumer ownership of voice-enabled devices. At the end of 2018, there were 348 million smartphones and 41.7 million smart...

• Report It's Time To Make Every Web Application A Progressive Web App

  Mobile Apps Will Slip To A Niche Role As PWAs Combine The Discoverability Of The Web With The Experience Of An App

  February 12, 2019 | Michael Facemire, Ted Schadler

  The technology pendulum has swung from the web being all the rage to the web being a terrible experience. Now, it's swinging back to the web being all the rage again, thanks to progressive web apps...

• Blog Building The Web? If It’s Not Progressive, It’s Not Right!

  October 9, 2018 | Michael Facemire

  Web apps or native apps? For a long time, that was the choice we had for building mobile experiences. And we all know the tradeoff: Native apps are really expensive but give the best experience....

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  Webinar Forrester Futurology: The Future Of The Web Platform

  September 6, 2018 | Michael Facemire

  “There’s an app for that.” We’ve spent the last 10 years building native client digital experiences — for mobile, for desktop, and lately for connected home...

• Report Build A Digital Experience Portfolio

  The Strategy And Technology You Need To Create Tomorrow's Digital Experiences

  July 24, 2018 | Julie A. Ask, Michael Facemire

  Digital experience used to be a simple choice: web or mobile. But with chatbots, connected products, messaging platforms, notifications, and more to contend with, deciding whether to build an app...

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  Webinar Choosing The Right Conversational Computing Platform

  June 27, 2018 | Rob Koplowitz, Michael Facemire

  As conversational computing matures, organizations look to continue driving technology standards. Application developers must help drive the decision-making process with an eye toward functional...

• Report The Forrester Wave™: Digital Experience Development Platforms, Q2 2018

  The Nine Providers That Matter Most And How They Stack Up

  June 26, 2018 | Michael Facemire

  In our 33-criteria evaluation of digital experience development platforms (DXDPs), we identified the nine most important vendors — Amazon Web Services (AWS), IBM, Kony, Microsoft, Oracle,...

• Report Now Tech: Digital Experience Development Platforms, Q2 2018

  Forrester's Overview Of 21 Digital Experience Development Platform Providers

  June 25, 2018 | Michael Facemire

  You can use a digital experience development platform (DXDP) to enable an integrated portfolio offering, provide a great development experience, and address a lust for cognitive services. But to...