2 results for "marketing and live events" in Everything
 
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  • Joana van den Brink-Quintanilha

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  • Report Bring Brand To Life With Customer Journeys

    Your Brand Promise Is Empty Unless Brand-Infused Customer Journeys Make It A Reality

    To differentiate, companies must create resonance between brand and customer experience (CX) at every step of customers' journeys — but often don't. The result: brand promises that remain...

  • Report The Customer-Journey-Centric Firm

    How Leading Organizations Are Transforming Toward Journey Centricity
    November 13, 2017 | Joana van den Brink-Quintanilha

    Firms aspire to the benefits of a customer journey focus but struggle to achieve them because of obstacles in four realms: approach, ownership, tools, and culture. Some companies, though, have...

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