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  • Andrew Hogan
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  • Forum CX SF 2019

    The Rise of XD: Master the New Art (and Science) of Experience Design
    October 17, 2019 | San Francisco | Andrew Hogan

    Just what we need: another abbreviation. But this one is for real. Experience design — or XD — is rapidly emerging as the discipline to rule them all. If exceptional CX is the goal, XD...

  • Report Video: T-Mobile MONEY Checking Account Opening Review

    Watch Our Video On Opening A T-Mobile MONEY Checking Account
    May 1, 2019 | Alyson Clarke, Andrew Hogan

    T-Mobile has entered retail banking in the US, launching the T-Mobile MONEY checking account. We opened an account to understand how T-Mobile helps customers through the purchase journey. This...

  • Report Digital CX Trends, 2019

    Digital CX And Human-Centered Experience Design Align — At Last

    Digital CX is changing: As it encompasses more capabilities like voice, connected devices, and notifications, customer experience (CX) pros and their companies can no longer take a...

  • Report Video: Use Customer Experience Basics To Guide Your Digital Experience Design

    Watch This Video To Learn How To Combine CX And DX Expertise To Design Effective Digital Experiences
    April 19, 2019 | Andrew Hogan, Julie A. Ask

    Don't leave the design and build of your digital experiences in the hands of your product managers alone. Instead, use a balanced approach that combines business strategy and human-centered design....

  • Forum Consumer Marketing 2019

    Beyond The Direct-To-Consumer Revolution
    April 2, 2019 | New York City | Jim Nail, Anjali Lai, Melissa Parrish

    Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model. Traditional brands are optimized to deliver financial...