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  • Brandon Purcell
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  • Report Evoke Trust With Explainable AI

    Balance Transparency With Accuracy To Increase Stakeholder Adoption And Mitigate Risk
    November 1, 2018 | Brandon Purcell, Rob Koplowitz, Christopher McClean

    The promise of AI is rapidly materializing; however, not all AI is created equal. Some machine learning algorithms are transparent, allowing brands to see how they make decisions, while others are...

  • Report What Software Developers Don't Know About Neural Networks Could Hurt Them

    How To Balance The Risks And Benefits Of This Powerful Technology
    November 1, 2018 | Rob Koplowitz, Brandon Purcell, Christopher McClean

    The promise of AI is rapidly materializing. Capabilities once available only to data scientists are now easily accessible by app developers. The results are compelling, but they also come with...

  • Report The Forrester Wave™: Customer Analytics Solutions, Q2 2018

    Tools And Technology: The Customer Analytics Playbook
    June 11, 2018 | Brandon Purcell

    In our 39-criteria evaluation of customer analytics solutions providers, we identified the nine most significant ones — Adobe, AgilOne, IBM, Manthan, NGDATA, Salesforce, SAP, SAS, and Teradata —...

  • Report Now Tech: Customer Analytics Technologies, Q1 2018

    Landscape: The Customer Analytics Playbook
    February 12, 2018 | Brandon Purcell

    You can use customer analytics technologies to increase acquisition, drive retention and loyalty, and improve the customer experience. But to access these benefits, you'll first have to select from...

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