Search Results
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Report Forrester Infographic: Learn From The Best In Your Digital Transformation Journey
The Benchmark Report In The Digital Business Playbook
Digitally advanced firms are markedly different: By innovating at the intersection of experiences and operations, embracing emerging technology, partnering omnivorously, and building digital...
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Report Build A Digital Talent Strategy
Beginner Level: Identify The Key Skills You Need And Build A Digital Talent Road Map
The right people with the right digital skills are critical to successfully transforming your organization to become a digital business. This report helps digital executives identify the digital...
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Report RCS: More Myth Than Magic — For Now
RCS Could Accelerate Convergence Of Notifications And Conversations
Notifications simplify experiences for consumers by allowing brands to push out text, images, files, app fragments, and more based on real-time context. However, the only fully interoperable...
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Report Consumers Are Connected; Your Company Isn't
The State Of Emerging Technology In Digital Experiences
Customers are more connected than ever, yet businesses have been slow to adopt the same devices, platforms, and channels to meet consumers where they are. To help digital business strategy...
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Report The 3D Connected Consumer
The Combination Of Devices, Platforms, And Channels Redefines How Connected Consumers Are
August 1, 2018 | Julie A. Ask, Gina Fleming, Adrian ChapmanHistorically, internet speed and device type have defined how connected consumers are. This representation is too simplistic today. Three dimensions — devices, platforms, and channels — now define...
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Report Make Startup Acquisitions Part Of Your Digital Business Growth Strategy
The High-Tech Industry Has Mastered Startup-Driven Product Innovation — You Can, Too
Investments in emerging technology startups have never been higher, which means the raw materials of technology-based innovation have never been more abundant. CIOs can learn from the high-tech...
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Report Customer Advocacy 2017: How Advocating For Customers Helps Financial Firms Drive Loyalty
US Customers Rate Their Banks, Credit Card Providers, Insurers, And Wealth Management Firms On Advocacy And Future Purchase Intent
Customer advocacy — customers' perception that a firm does what's best for them, not just what's best for the firm's own bottom line — is a key driver of loyalty and future purchase intent at...