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  • Amit Bhatia
  • Consumer Mobility

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  • Report The Forrester Banking Wave™: Indian Mobile Apps, Q2 2019

    While Evolving New Functionality, Focus On Usability Too
    May 30, 2019 | Arnav Gupta, Amit Bhatia

    Mobile apps have become the touchpoint of choice for millions of Indians to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering...

  • Report Stop Tripping Your Mobile Banking Customers Up At The Door

    Digital Feature Fix: Focus On Building Convenience And Trust During Mobile App Login
    March 1, 2019 | Amit Bhatia

    Many mobile banking apps create a poor first impression by making customer enrollment and login harder than they need to be. To help digital banking teams avoid this common pitfall, this brief both...

  • Report Your App Evokes These Emotions, But You Don't Know It

    Digital Interactions On Apps And Websites Trigger Customer Emotions Too
    July 16, 2018 | Amit Bhatia

    The role of emotion in customer experience (CX) is long proven. Positive emotions improve CX, driving revenue growth; negative emotions do the opposite. Given this and the fact that many...

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