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  • Jay Pattisall

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  • Report Make Your In-House Agency Your Digital Agency

    Kick-Start Your Digital Strategy With A Blended Agency Model
    May 3, 2018 | Jay Pattisall

    Outsourced digital marketing expertise deprives CMOs of transparency and control of customer relationships. In-house agencies have emerged as an important resource to orchestrate marketing...

  • Blog Could Your Company Benefit From A Blended Agency Model?

    May 3, 2018 | Jay Pattisall

    Photo Credit: thecarolinejohansson.com Forrester’s research shows that half of firms have moved some digital marketing capabilities in-house, and another third plan to do so. Whether you are a...

  • Blog A Renewed Vision For WPP

    April 16, 2018 | Jay Pattisall

    Photo Credit holmesreport.com   The news of Martin Sorrell’s resignation signals a crisis for WPP; its stock dropped 7% Monday and further fueled discussion of breaking up the company into...

  • Blog Why Agencies Will Transform In 2018

    March 9, 2018 | Jay Pattisall

    Will 2018 Be A Reckoning For Agencies? WPP’s flat 2017 earnings is another in a series of bad omens for agencies, as the largest advertising holding company is often regarded a bell weather for...

  • Blog Consultancies Change The Game

    January 31, 2018 | Jay Pattisall

    Consultancies Arrival Disrupts Agencies Photo credit: Barry Hillier Fiat Chrysler’s appointment of Accenture Interactive as the “experience agency of record” for Maserati marks the second example...

  • Report Consultancies Change The Game For Agencies And Marketers

    Adapt By Transforming Your Agency Management Approach
    January 30, 2018 | Jay Pattisall

    Global consultancies have entered the agency marketplace. Why should marketers care? Because these new entrants bring skills and a model that disrupts the marketing game for agencies and marketers...

  • Blog Agency Layoffs Or Agency Calibration?

    January 16, 2018 | Jay Pattisall

    Layoffs Are A Reality Of The Agency Business Each January the industry weathers account losses, budget cuts or contract changes that result in  layoffs. Last week four agencies announced...

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