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Charts & Figures
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Marketing Performance Measurement Assessment
November 17, 2020
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Advance The Maturity Of Each Of The Five Competencies
November 17, 2020
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The Customer Loyalty Self-Assessment
July 24, 2020
Search Results
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Report Create An Omnichannel Advertising Strategy Centered On Customer Experience
Executive Overview: The Omnichannel Advertising Playbook
January 22, 2021 | Joanna O'ConnellB2C marketers need to embrace omnichannel advertising strategies to orchestrate connected experiences that drive better results. How? By adopting a customer-obsessed planning and buying approach...
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Report Research Overview: Personalization
A Guide To Our Personalization-Related Research
December 11, 2020 | Rusty Warner, David NovitzkyB2C marketers strive to deliver relevant, personalized customer experiences. But heightened customer expectations, conflicting business goals, overlapping technologies, and execution challenges...
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Report Evaluate Your Marketing Performance Measurement Maturity
Assessment: The Marketing Measurement And Insights Playbook
November 17, 2020 | Tina Moffett, David NovitzkyIn order to measure the impact of marketing and media campaigns on key business metrics, B2C marketers must build a new approach to marketing performance measurement that includes data and...
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Webinar Vast, Fast, And Relentless: Consumers And The Future Of Buying
The ways in which consumers buy products and services have been in a constant state of change over the past decade, and there are no signs of it slowing down. To survive, B2C firms must constantly...
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Webinar Adtech And Martech Enter An Era Of Disruption: When And Where To Invest
Marketers need technologies that enable omnichannel advertising and memorable, moments-based experiences. These advertising and marketing technologies are not new, but industry forces like data...
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Report Advance Your Approach To Customer Loyalty
Assessment: The Customer Loyalty Playbook
July 24, 2020 | Emily CollinsIf you're serious about earning and maintaining customer loyalty, you can't treat it as a tactic or a discrete program anymore. Customer loyalty requires strategic alignment, deliberate planning,...
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Report Q&A: What Marketers Need To Know About Social Media Consumer Segmentation
Social User Data Allows Marketers To Build Novel Segments For Uniquely Relevant Insights
July 22, 2020 | Ryan SkinnerSocial media data, in the form of profiles, connections, likes, shares, and posts, can be the raw material for remarkably relevant marketing. The data serves as a map to consumers' preferences,...
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Report B2C Marketers, Use Reference Models To Accelerate Your Martech Strategy
Reference Models Provide A Common Language To Help Optimize Martech Investments
Successfully enabling a customer-obsessed strategy is dependent on well-coordinated marketing technology (martech) investments championed by both marketing and technology executives. To succeed,...
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Report Lessons In Customer Acquisition: Learn From DTC Disruptors' Consideration Strategies
DTCs Establish Credible Differentiation Rapidly With Social Proof, Design, Trials, And Email
Direct-to-consumer (DTC) disruptor brands are growth engines, capturing the imaginations (and wallets) of a new generation of consumers, often for entirely novel product or service categories....
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Webinar The Future Of DMPs In A Cookieless World
April 9, 2020 | Tina MoffettData management platforms (DMPs) help advertisers analyze, create, and syndicate audiences through media buying platforms by connecting the advertiser's first-party data with third-party cookie...
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Report Use A Content Strategy Template To Ensure Content Serves Both The Business And Customer
Businesses Need To Cultivate Clear And Standardized Approaches To Why And How They Make Content
March 16, 2020 | Ryan SkinnerThis research began with the hypothesis that top-down content strategy, decided centrally, is a dead end. But our analysis reveals that content strategy from the bottom-up doesn't work either....
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Report How To Be A Loyalty Company
Vision: The Customer Loyalty Playbook
February 28, 2020 | Emily CollinsB2C marketers are already onboard with the idea that earning customer loyalty requires more than just offering a loyalty program. Yet they struggle to evolve their efforts when faced with the scope...
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Report Lessons In Customer Acquisition: Learn From DTC Disruptors' Awareness Strategies
DTCs Move Customers Quickly From Discover To Buy
Direct-to-consumer (DTC) disruptor brands are growth engines, capturing the imaginations of a new generation of consumers, creating new markets, and opening the M&A wallets of much larger...
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Report Evaluate Your Enterprise Marketing Technology Maturity To Enable Martech Planning
Assessment: The Enterprise Marketing Technology Playbook
Delivering contextual customer experiences requires a significant investment in enterprise marketing technologies. B2C marketing professionals tasked with planning and defining enterprise marketing...
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Report Use Personalization To Drive Loyalty And Customer Obsession
January 28, 2020 | Emily CollinsThe personalization imperative for loyalty is clear: Companies that can't meet customer expectations for relevance and value risk losing their customers to brands that can deliver. But it's hard to...
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Report Social Technographics® Reveals Who Your Social Audience Is — And How To Approach Them
Landscape: The Social Marketing Playbook
December 11, 2019 | Jessica LiuThe question for B2C marketers is no longer whether your customers use social media, but how you can best use social media to interact with those customers. But how well do you know your customers...
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Report The Future Of Omnichannel Advertising Must Be Customer Obsessed
November 8, 2019 | Joanna O'Connell, Susan BidelAdvertising is a decades-old revenue engine for brands, but it's gone off the rails in an era of data and technology obsession. Little understanding of consumer ad sentiment and too much short-term...
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Report Improve Loyalty Measurement With Behavioral And Emotional Metrics
Performance Management: The Customer Loyalty Playbook
October 4, 2019 | Emily CollinsEarning customer loyalty is critical to business success, and B2C marketers need to be able to measure and demonstrate that loyalty to the business. Marketers predominantly rely on retention...
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Webinar Marketers, Stop Sacrificing Long-Term Goals For Short-Term Wins
July 30, 2019 | Tina MoffettB2C marketers know long-term marketing goals like brand health and sustainable revenue growth are important, but they too often focus more on short-term goals like sales conversions. The...
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Report The Forrester Wave™: Loyalty Service Providers, Q3 2019
The 14 Providers That Matter Most And How They Stack Up
July 15, 2019 | Emily CollinsIn our 22-criterion evaluation of loyalty service providers, we identified the 14 most significant ones — Aimia, Ansira, Bond Brand Loyalty, Brierley+Partners, Capgemini, Epsilon, ICF Next, Inte Q,...
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Report To Adapt To Direct-To-Consumer Trends, Use A Direct-To-Value Strategy
Brands Benefit From Direct Consumer Relationships That Offer Unique Value
April 2, 2019 | Ryan SkinnerDirect-to-consumer (DTC) startups like Warby Parker and Casper used to be rare; now they number in the hundreds, and they'll soon be in the thousands. Marketers whose response to this competition...
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Report Harness Marketing's Most Powerful Tool: Emotion
New Techniques Reveal Consumers' Real Decision Process
February 14, 2019 | Jim NailEmotions are essential to marketing, experience, and loyalty but have long seemed beyond rigorous definition and quantification. But market research firms are translating recent neuroscience and...
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