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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Webinar CMO Predictions 2021

    What The Best CMOs Will Do In 2021
    Tuesday, December 8, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Shar VanBoskirk

    Brace yourself. 2021 will be a rocky follower to roaring 2020. Expect another year of reduced media expenditures, scanty teams, lean tech and agency partner networks, and the continued vacancy of...

  • Report The IT Financial Management — AKA TBM — Technology Solution Ecosystem

    Achieve Total Cost Visibility With ITFM/TBM Technology And Services
    January 9, 2020 | Bill Martorelli

    Solutions for IT financial management (ITFM), AKA technology business management (TBM), are evolving rapidly because of the growing need for infrastructure and operations (I&O) leaders to control...

  • Report Quantify The Business Value Of CRM

    Business Case: The CRM Playbook
    November 15, 2019 | Kate Leggett

    CRM initiatives must not only be technically sound but must also answer the question, "What will we get for our money?" This report describes how application development and delivery (AD&D)...

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