7 results for "marketing and live events" in Everything
 

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  • Report Increase The Payoff For B2B Events With Digital Immersion

    Four Digital Best Practices Make Events More Contextual And Engaging
    January 4, 2017 | Laura Ramos

    ...attendees' experience and increase marketing ROI. This report explores how marketers can use technology and digitize content to shift live events from point-in-time activities to...

  • Report Use Social To Bridge The Gap Between Marketing And Customer Service

    January 31, 2017 | Erna Alfred Liousas, Ian Jacobs

    Organizational silos impede customer obsession but are hard to dismantle. Read this report to learn how improvements in Twitter and Facebook Messenger's capabilities create a unique opportunity for...

  • Report Market Overview: Real-Time Interaction Management

    Vendors Hone Their Contextual Marketing Capabilities
    April 29, 2015 | Rusty Warner

    ...contextually relevant real-time interactions. Customer insights (CI) professionals must assemble a contextual marketing engine that includes systems of engagement to simultaneously serve these...

  • Report Social Livestreaming Success Requires A Video Strategy

    Don't Roll The Cameras Without A Goal, Metrics, And Worst-Case-Scenario Plan
    June 29, 2017 | Jessica Liu

    ...of social livestreaming video has left B2C marketers clamoring to hit the "live" button to propel their brands into the spotlight. But given its newness...

  • Report Video Strategy For The Post-Digital Age

    Stop Making Videos That Interrupt And Irritate Customers; Start Making Videos That Interest And Intrigue Them
    September 2, 2016 | Ryan Skinner

    Marketers bring a tainted legacy of interruptive TV ads when they approach digital video. It's no wonder preroll branded videos are the leading reason why customers activate ad blockers. Marketers...

  • Report Charting The 2015 Landscape Of Market Research Online Community Offerings

    Forrester's Guide To Selecting A Qualitative Vendor
    August 26, 2015 | Kristopher Arcand

    Research professionals considering a private market research online community (MROC) can choose from a range of providers with offerings that vary across multiple criteria, including their focus on...

  • Report US Digital Marketing Forecast, 2014 To 2019

    Spend Will Top $100 Billion, Overtaking Television Advertising
    November 4, 2014 | Shar VanBoskirk

    By 2019, marketing leaders will spend more than $103 billion on search marketing, display advertising, social media marketing, and email marketing — more than...

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