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  • Report Vendor Landscape: Programmable Data Center Hardware Switches, Q3 2017

    August 10, 2017 | Andre Kindness

    Traditional networks can't keep up with the pace of change within the data center. Many infrastructure and operations (I&O) professionals have investigated various technologies to deploy the five...

  • Report Vendor Landscape: SEO Tools And Technologies

    June 13, 2017 | Collin Colburn

    Search engine optimization (SEO) is an established and mature strategy in the digital marketing portfolio, and many marketers feel they're ready to bring its execution in-house. To do that...

  • Report Vendor Landscape: Social Marketing Technology

    March 10, 2017 | Melissa Parrish, Erna Alfred Liousas

    B2C marketers struggle with today's web of social media marketing technologies. The complexity of options, along with use cases that don't always line up to technology capabilities, adds to the...

  • Report Vendor Landscape: SFA Solutions For The Evolved Sales Force

    SFA Vendors Are Finally Listening To The Needs Of Modern Sellers
    November 10, 2016 | John Bruno

    Many organizations don't realize the potential of their sales force automation (SFA) investments. They roll out these applications to increase transparency into sales activities and create sales...

  • Report Vendor Landscape: Technology Business Management Solutions

    Customer-Obsessed Firms Must Manage Tech-Based Customer Value
    October 31, 2016 | Eveline Oehrlich, Sophia I. Vargas

    CIOs and their leadership teams can no longer leave the analysis, management, and optimization of technology management costs to spreadsheets and uncoordinated processes. Those who want a seat at...

  • Report Vendor Landscape: New Technologies Make B2B Marketing Performance Management A Reality

    Marketing Performance Management (MPM) Is The Continuous Optimization Of Marketing's Contribution To Revenue
    October 18, 2016 | Allison Snow

    Organizations hold business-to-business (B2B) marketers responsible for forward-looking planning. But the backward-looking nature of marketing measurement techniques and philosophies hinder B2B...

  • Report Vendor Landscape: Media Buying Agencies

    Media Agencies Must Provide Value Beyond Buying
    October 6, 2016 | Sarah Sikowitz

    Changes in consumer behavior and technology are driving seismic shifts in media buying. As a result, media agencies try to carve out ways to differentiate — broadening capabilities and moving into...

  • Report Vendor Landscape: Digital Agencies In China

    September 21, 2016 | Xiaofeng Wang

    Marketers in China need more external support than ever to engage with the rapidly growing digital population in a fast-changing digital ecosystem. This report helps B2C marketers understand the...

  • Report Vendor Landscape: Supplier Risk And Performance Management

    Software And Services Providers That Can Protect Your Brand From Suppliers' Mistakes
    September 8, 2016 | Duncan Jones

    Enterprises struggle to manage the risk to their brands from suppliers' mistakes. Your customers expect you to choose suppliers that are efficient, safe, secure, ethical, and legal — and to have...

  • Report Vendor Landscape: The Emerging Revolution In Brand And Experience Measurement

    Understand Your Customer’s Complete Life Cycle
    July 5, 2016 | Michelle Moorehead

    With changing consumers and an expanding digital tool set, brand measurement is ready for a revolution. Forward-looking CMOs recognize this opportunity and are evolving their traditional tracking...

  • Report Vendor Landscape: Second-Screen Ad-Syncing Solutions

    Boost TV Advertising With Synchronized Online Advertising Campaigns
    April 21, 2016 | Samantha Merlivat

    Consumers' increasing use of connected screens while they're watching TV draws their attention away from TV content and commercials. Smart marketers see this as an opportunity and not a threat:...

  • Report Vendor Landscape: Sales Enablement Automation

    A Multitude Of Solutions Focused On Seller Efficiency And Effectiveness
    March 21, 2016 | Steven Wright

    One measure of the market for sales enablement is the sheer number of vendors in the space. Another is the high average annual growth of 38% for 18 of those vendors surveyed. But measuring and...

  • Report Vendor Landscape: Word-Of-Mouth Platforms

    November 3, 2015 | Nate Elliott

    Marketers love to chase word of mouth — but not enough have learned how to harness its potential. The good news: word-of-mouth platforms (WOMPs) stand ready to help marketers identify the right...

  • Report Vendor Landscape: S&R Pros Turn To Cyberthreat Intelligence Providers For Help

    CTI Providers Must Support Every Phase Of The Intelligence Cycle
    November 3, 2015 | Rick Holland

    The overwhelming threat landscape, coupled with the desire to transition from reactive to proactive security, is driving interest in cyberthreat intelligence. Organizations are looking to...

  • Report Vendor Landscape: Digital Engagement Providers In Australia And New Zealand

    Overcome Market Fragmentation When Selecting A Strategic Partner To Help Fuel Your Digital Transformation
    October 20, 2015 | Tim Sheedy

    Delivering great digital experiences on mobile devices will be the heart of your customer engagement strategy for the next 10 years. CIOs who do not prioritize digital engagement risk...

  • Report Vendor Landscape: Mobile Payment Partners In Southeast Asia

    Banks Must Work With Partners For Mobile Payment Success
    October 16, 2015 | Zhi-Ying Barry

    While many of Southeast Asia's mobile operators, credit card networks, and financial technology startups are advancing their mobile payment systems at a rapid pace, some retail banks in the region...

  • Report Vendor Landscape: Citizen Engagement Platforms

    Citizen Engagement Platforms Improve Outreach And Service Delivery
    October 5, 2015 | Jennifer Belissent, Ph.D.

    Government decision-makers are increasingly being held accountable for programs and their budgets. As a result, they want to be sure that these programs meet the needs and expectations of their...

  • Report Vendor Landscape: Document-Centric Collaboration, Q4 2015

    Know Your Users' Top Priorities When Assessing A Crowded Market
    October 2, 2015 | Cheryl McKinnon

    Documents encapsulate the knowledge and decisions that information workers use to accomplish their goals. Collaboration -- with peers, customers, partners, and trusted external experts -- is...

  • Report Vendor Landscape: B2B Business Networks

    Supplier Networks And EDI-Based Networks Start To Evolve To Support Supplier-Buyer Collaboration
    September 14, 2015 | Andrew Bartels

    Effective document exchange is critical for B2B commerce and thus a key piece of the business technology (BT) agenda for winning, serving, and retaining customers. CIOs have three options for...

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