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Customer Loyalty Self-Assessment
July 23, 2019
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Report Advance Your Approach To Customer Loyalty
Assessment: The Customer Loyalty Playbook
July 23, 2019 | Emily CollinsIf you are serious about earning and maintaining customer loyalty, you can't treat it as a tactic or a discrete program anymore. Customer loyalty requires strategic alignment, deliberate planning,...
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Report Craft A Loyalty Strategy That Raises Your Firm's Maturity
Strategic Plan: The Customer Loyalty Playbook
December 20, 2018 | Emily CollinsCompanies that attempt to drive loyalty with points and discounts alone will miss their mark. B2C marketers seeking to build a loyalty strategy that stands out need a game plan that addresses the...
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Report Evaluate Your Approach To Successful B2B Content Marketing
Five Areas Create And Deliver More Customer Value
To attract attention and build a following, B2B marketers must shift their content marketing from being product-focused to building relationships. This report helps marketers identify the...
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Report Evaluate Your Capacity For Customer-Obsessed Marketing
B2B marketers know that the journey to become customer obsessed will fundamentally reset current routines and day-to-day operations. This report includes a self-evaluation tool that helps you...