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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Advance Your Approach To Customer Loyalty

    Assessment: The Customer Loyalty Playbook
    July 24, 2020 | Emily Collins

    If you're serious about earning and maintaining customer loyalty, you can't treat it as a tactic or a discrete program anymore. Customer loyalty requires strategic alignment, deliberate planning,...

  • Report Evaluate Your Enterprise Marketing Technology Maturity To Enable Martech Planning

    Assessment: The Enterprise Marketing Technology Playbook
    February 25, 2020 | Joe Stanhope, Rusty Warner

    Delivering contextual customer experiences requires a significant investment in enterprise marketing technologies. B2C marketing professionals tasked with planning and defining enterprise marketing...

  • Report Gauge Your Cloud Maturity

    Assessment: The Cloud Computing Playbook
    September 5, 2019 | Lauren Nelson, Bill Martorelli

    Cloud is no longer an option — it's inevitable. But cloud strategies differ extensively based on the context of your organization and investments. Drivers such as industry, risk tolerance, and...

  • Report Gauge Your Customer Lifecycle Marketing Maturity

    Assessment: The B2B Marketing Playbook
    August 20, 2019 | Lori Wizdo

    To help you assess the maturity of your customer lifecycle marketing (CLM) practices, we've developed an assessment framework, comprising 20 criteria across five competencies — strategy, structure,...

  • Report Evaluate Your Marketing Performance Measurement Maturity

    Assessment: The Marketing Measurement And Insights Playbook
    May 15, 2019 | Jim Nail

    Enterprises constantly ask their B2C marketing professionals to measure the impact of marketing and media campaigns on key business metrics. This requires marketers to go beyond reports of siloed...