Charts & Figures
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The Distribution Of Industry Scores In Forrester's India CX Index, 2019
September 19, 2019
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Forrester's India CX Index, 2019: Rankings Of Auto/Home Insurers
September 19, 2019
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The Four Types Of Brands In Forrester's India CX Index, 2019
September 19, 2019
Search Results
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Report The India Customer Experience Index, 2019
How Brands Build Loyalty With The Quality Of Their Experience
September 19, 2019 | Amit BhatiaHow well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 39 brands across six industries in the India Customer...
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Report Forrester Infographic: State Of CX In India
Lessons Learned From Forrester’s CX Index™ Data
July 11, 2019 | Amit BhatiaSince 2015, Forrester has been measuring the customer experience (CX) in India using our proprietary Customer Experience Index (CX Index) methodology. This infographic presents some key insights on...
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Report The Forrester Banking Wave™: Indian Mobile Apps, Q2 2019
While Evolving New Functionality, Focus On Usability Too
Mobile apps have become the touchpoint of choice for millions of Indians to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering...
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Report The India Banking Customer Experience Index, 2018
How Indian Banks Earn Loyalty With The Quality Of Their Experience
January 2, 2019 | Amit BhatiaHow well do leading banks earn loyalty with the quality of their customer experience (CX)? This year, we reveal the rankings of seven banks that we analyzed as part of the India Customer Experience...
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Report The India Customer Experience Index, 2018
How Brands Build Loyalty With The Quality Of Their Experience
November 26, 2018 | Amit BhatiaHow well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 36 brands across six industries in the India Customer...
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Report Indian Mobile Banking 2018: Five Common UX Mistakes And How To Fix Them
Lessons In Mobile User Experience From India And Beyond
July 16, 2018 | Amit BhatiaForrester recently concluded its Forrester Wave™ evaluation of mobile banking apps in India, which assessed the functionality and user experience (UX) of the mobile apps of seven large Indian...
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Report The India Banking Customer Experience Index, 2017
How Indian Banks Earn Loyalty With The Quality Of Their Experience
January 17, 2018 | Amit BhatiaHow well do leading banks earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of seven banking brands that we analyzed as part of the India...