Skip to main content
14 results in Everything
 

Sorry — your search returned 0 results, so we expanded the date range to "All".

Sort by:
Refine
  • Drive revenue with customer experience
  • Consumer Technographics
  • Anjali Lai

Featured content

ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

Search Results

  • Report Prioritize CX Investments By Understanding Empowered Customers

    A Technographics® 360 Report
    May 29, 2018 | Anjali Lai, Margaret Rodriguez, Laura Garvin Tramm

    Customers approach your brand with unique expectations and motivations that shape their perception of the quality of your CX. Forrester's Empowered Customer Segmentation measures customers'...

  • Report Four Myths About Consumer Emotion That Are Leading You Astray

    A Consumer Technographics® Report
    June 19, 2017 | Anjali Lai

    Companies that struggle to resonate with customer emotions often lack an understanding of how those emotions work; they're trapped in the belief that technology is functional, not emotional. We can...

  • Report The Customer Emotions Driving CX Success

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    October 22, 2015 | Anjali Lai

    Appealing to emotion is key to building superior customer experiences; however, emotion also poses new challenges in customer understanding. We used Forrester's Technographics 360 approach,...

  • Report What Do Excellent Emotional Customer Experiences Look Like?

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    June 16, 2015 | Anjali Lai

    Human emotions are complex, and creating experiences that appeal to those emotions can seem like an esoteric, abstract task. However, the leaders in Forrester's Customer Experience Index so...

Content Type

Apply

Filters

Region