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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Webinar Banking Predictions 2021

    Wednesday, December 16, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Oliwia Berdak, Alyson Clarke, Jost Hoppermann

    COVID-19 has brought uncertainty to banking and reduced profitability. 2021 will see consolidation and lower appetites for risk. Many banks, traditional and digital, will bite the dust or emerge...

  • Webinar AI And Automation Will Shape The Agency Of The Future

    Thursday, December 10, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Jay Pattisall, J. P. Gownder

    Agencies are introducing technologies that reshape how they work: AI and intelligent automation in particular turbocharge agencies’ ability to enhance and scale creative production and to...

  • Webinar CMO Predictions 2021

    What The Best CMOs Will Do In 2021
    Tuesday, December 8, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Shar VanBoskirk

    Brace yourself. 2021 will be a rocky follower to roaring 2020. Expect another year of reduced media expenditures, scanty teams, lean tech and agency partner networks, and the continued vacancy of...

  • Webinar How To Build New Digital Products

    October 20, 2020 | Nigel Fenwick, Jeff Lash

    For companies looking to expand revenue through digital capabilities, adding new digital products can seem like an easy option. But building new digital products is fundamentally different from...

  • Webinar Drive Revenue With New Digital Products

    Using The Forrester Wave™
    July 15, 2020 | Nigel Fenwick

    "The Forrester Wave™: Digital Product Development Services, Q2 2020" highlights the services firms working with clients to bring new digital products to market. In this webinar, Nigel Fenwick...

  • Report Digital Rewrites The Rules Of Business

    The Vision Report In The Digital Business Playbook
    February 25, 2020 | Nigel Fenwick, Ted Schadler

    Digital technology dramatically improves the economics and capabilities of every business. Using hardware, software, algorithms, and the internet, it's 10 times cheaper and faster to engage...

  • Report Differentiate Your Business With Digital

    The Executive Overview Of The Digital Business Playbook
    February 12, 2020 | Martin Gill

    To compete in the age of the customer, your firm must become a digital business. As a digital business leader, it's your job to shape how. You must enhance your digital customer experience while...

  • Webinar Predictions 2020: Insurance

    February 4, 2020 | Ellen Carney, Jeffery Williams

    A potential recession, lackluster customer experience results, and threats from big tech are on insurance executives' minds. This webinar outlines Forrester’s key industry predictions that...

  • Report Build The Business Case For Your Digital Investments

    The Business Case Report In The Digital Business Playbook
    January 30, 2020 | Dan Bieler

    You can only improve what you can measure. Businesses must be able to calculate the return on digital investments to justify them. But calculating a precise ROI for digital transformation at the...

  • Webinar Predictions 2020: Wealth Management

    January 28, 2020 | Oliwia Berdak, Vijay Raghavan

    Wealth and asset management is in flux, with regulatory pressure, the rise of passive funds, an influx of fintech such as robo-advisors, and low bond yields challenging revenues of many incumbent...

  • Report Apply Cultural Patterns From Leading Digital Innovators

    Advanced Level: Culture Practices For Digital Business

    Cultural alignment is a huge enabler of change — when done well, it greases the skids; when poorly executed, it can stop transformation dead in its tracks. Digitally innovative firms are...

  • Report The Rise Of The Agile Employee: Develop And Evolve Agile Skills

    Advanced Level: Talent Practices For Digital Business
    July 23, 2019 | Alyson Clarke, Mike Chirokas

    Advanced digital businesses are evolving their business models and embracing new tech. And digital business leaders know that in the future of work, the skills and talent they need to execute on...

  • Report Kick-Start Your Digital Business Strategy

    Beginner Level: Strategy Practices For Digital Business
    June 25, 2019 | Jacob Morgan, Oliwia Berdak

    The digital business landscape is in constant flux: As a digital business leader, it's vital that your strategic plan be just as dynamic as your customers and your competitors. This report is part...

  • Report Best-In-Class Digital Leaders Embrace These Four Guidelines

    Advanced Level: Strategy Practices For Digital Business
    June 25, 2019 | Sucharita Kodali

    Digital leaders do several specific things to drive change while remaining market leaders in their domains: They embrace and empower their ecosystems, have extensive customer listening programs,...

  • Report Gauge Your Digital Business Maturity

    The Assessment Report In The Digital Business Playbook

    Digital business transformation is a journey, not a destination. And every journey has a starting point. This report guides digital business leaders through Forrester's digital business maturity...

  • Report Build An Adaptable Organization Structure To Accelerate Digital Business

    Intermediate Level: Structure Practices For Digital Business
    April 5, 2019 | Jacob Morgan

    Digital leaders often ask Forrester, "What's the perfect organizational structure?" There isn't one. While any organizational choice is a tradeoff of efficiency, control, localization, and speed, a...

  • Report Embrace Next-Generation Digital Organization Structures

    Advanced Level: Structure Practices For Digital Business
    February 7, 2019 | Martin Gill, Jacob Morgan

    Digital innovators embrace new organizational structures. Cross-functional working is a given, but innovators go further, democratizing trust in the outside world in return for speed, inspiration,...

  • Webinar Can You Hear Me Now? It's Time For Brands To Cross The Voice Frontier

    January 23, 2019 | Dipanjan Chatterjee

    Voice is poised to bring about a massive pivot in the digital transformation of brands. Just as brands got used to consumers experiencing them by furiously tapping and poking at their devices, we...