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  • Report Best Practices For A Customer-Obsessed Tech Transformation In Government

    Drive Customer Centricity With An Adaptive Approach To Technology Management
    September 24, 2020 | Dan Bieler

    Technology transformation is a fundamental pillar for reforming the overall workings of government. Government priorities of more citizen engagement, improved government productivity, and higher...

  • Report The Digital Asset Management Cookbook

    Assemble The Ingredients To Choose And Scale An Enterprise DAM
    June 26, 2020 | Nick Barber

    As brands grapple with an explosion of content to feed their digital channels, they increasingly turn to digital asset management (DAM) systems to manage their rich media. Once the domain primarily...

  • Report Now Tech: Digital Transformation Services, Q2 2020

    Forrester's Overview Of 39 Digital Transformation Services Providers
    June 1, 2020 | Nigel Fenwick

    Digital transformation has never been more urgent. But no firm can go it alone. Digital transformation services providers can help firms deliver measurable business outcomes, reduce time to achieve...

  • Report One Customer, One Organization, One P&L

    Organization: The Omnichannel Commerce Playbook
    May 19, 2020 | Brendan Witcher

    In the age of the customer, channel-specific strategies, tactics, and organizational structures become irrelevant. Why? Customers expect seamless and connected journeys. Companies must therefore...

  • Report Technology-Driven Innovation (TDI) Core Capabilities

    Four Key Innovation Capabilities Characterize High-Growth Innovators
    February 13, 2020 | Brian Hopkins, Patrick Carroll

    Forrester recently introduced the practice of technology-driven innovation — an advanced discipline of rapid technology experimentation to unleash disruptive change. Through our analysis, we...

  • Report Turn Emerging Technology Into Sustained Advantage

    Technology-Driven Innovation Gives Leaders An Edge That Lasts
    February 13, 2020 | Brian Hopkins

    Transforming your business with technology is more important and harder than ever — you must have fresh thinking to succeed. This report develops the idea of technology-driven innovation as a fresh...

  • Report Differentiate Your Business With Digital

    The Executive Overview Of The Digital Business Playbook
    February 12, 2020 | Martin Gill

    To compete in the age of the customer, your firm must become a digital business. As a digital business leader, it's your job to shape how. You must enhance your digital customer experience while...

  • Report An Open Culture Becomes The Underpinning For The Adaptive Enterprise

    Your Corporate Culture Defines How Well You Can Tackle The Challenges Of Managing Permanent Change
    December 11, 2019 | Dan Bieler, Ash Mukherjee

    Your corporate culture defines how your organization thinks about itself and how it tackles the challenges of permanent change. Your corporate culture must be open and flexible enough to adjust to...

  • Report Dare To Disrupt With Technology-Driven Innovation

    Lead With Technology To Create Explosive 4x Returns

    Most firms use traditional innovation methods to meet their business goals. As a result, they get nondifferentiated offerings and average results. CIOs and other business leaders should read this...

  • Report Top Research For CIOs: Tech-Driven Innovation

    Learn How To Shift To A New Technology-Driven Innovation Paradigm
    June 26, 2019 | Pascal Matzke

    A sustainable innovation strategy has become mission-critical for firms to survive disruption and succeed in the age of the customer. The fast-changing technology landscape provides CIOs with a...

  • Report Video: Unlock Explosive Growth

    Watch This Video To Learn How Tech-Driven Innovation And Adaptiveness Combine To Create 4x Growth
    June 13, 2019 | Brian Hopkins

    Growing revenue has been at the top of firms' business priority lists for the past five years; however, most firms try to drive growth by incrementally improving their current business models and...

  • Webinar Agility Is Not Enough — To Grow Explosively, You Must Be Adaptive

    June 11, 2019 | Brian Hopkins, Bobby Cameron

    Agile delivery and digital business no longer drive the competitive advantage they once did, making it difficult for firms to continue delivering on customer obsession. Symbiotic loops between...

  • Report Gauge Your Digital Business Maturity

    The Assessment Report In The Digital Business Playbook

    Digital business transformation is a journey, not a destination. And every journey has a starting point. This report guides digital business leaders through Forrester's digital business maturity...

  • Report From Grease To Code: Industrial Giants Must Bet Their Futures On Software

    To Survive, Manufacturing Firms Must Become As Proficient In The Digital World As In The Physical One
    April 24, 2019 | Paul Miller

    Industrial giants rose to dominance by making high-quality physical objects. Lower-cost competition and increasingly complex multistakeholder ecosystems mean this old route to success is no longer...

  • Report Forrester Infographic: Learn From The Best In Your Digital Transformation Journey

    The Benchmark Report In The Digital Business Playbook
    April 3, 2019 | Ted Schadler, Mike Chirokas

    Digitally advanced firms are markedly different: By innovating at the intersection of experiences and operations, embracing emerging technology, partnering omnivorously, and building digital...

  • Report Master Automation And Software To Transform Your Infrastructure

    Executive Overview: The Infrastructure Transformation Playbook
    January 28, 2019 | Glenn O'Donnell

    Customer-obsessed technology places the broader charter of service design on the infrastructure and operations (I&O) team. I&O leaders must own the design for the full system of interacting parts...

  • Report The Four Facets Of Adaptable Digital Commerce Teams

    Organization: The Retail eCommerce Playbook
    December 19, 2018 | Sucharita Kodali

    Rapidly changing market conditions are forcing retailers to balance a growing eCommerce business with an often challenging store business and customers with high expectations and many choices. How...