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  • Secure customers, protect the brand
  • Loyalty

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The Customer Loyalty Playbook For 2019

Create An Evolved Loyalty Strategy, Not Just An Effective Program

Business-to-consumer (B2C) marketing professionals must help their firms mature their approach to customer loyalty to drive retention, engagement, and advocacy. Strategies that rely purely on...

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  • Report Decentralized Digital Identity: A Primer For B2C Marketers

    Why Bring-Your-Own-Identity Is A Trend To Watch

    Your identity is more than the standard information on your driver's license or social security card. It also encompasses how you interact with brands, what you know, how you share elements of your...

  • Forum CX NYC 2019

    Change The Game: Leading Radical CX Innovation
    June 11, 2019 | New York City | Harley Manning, Rick Parrish, Maxie Schmidt-Subramanian

    First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

  • Report The ROI Of Privacy

    Business Case: The Customer Trust And Privacy Playbook
    February 5, 2019 | Fatemeh Khatibloo, Reggie Lau

    Organizations have traditionally focused investment and resources on preventing data breaches, but consumers are growing more aware of privacy breaches and creepy experiences. B2C marketers must...