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  • Loyalty

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The Customer Loyalty Playbook For 2019

Create An Evolved Loyalty Strategy, Not Just An Effective Program

Business-to-consumer (B2C) marketing professionals must help their firms mature their approach to customer loyalty to drive retention, engagement, and advocacy. Strategies that rely purely on...

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  • Report Now Tech: Loyalty Marketing, Q4 2018

    October 22, 2018 | Emily Collins

    You can use loyalty marketing vendors to develop loyalty strategies, design and manage loyalty programs, and measure your loyalty marketing efforts. But to access these benefits, you'll first have...

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