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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Use Adaptive Intelligence To Power Next-Generation Customer Relationships

    Outside-In Customer Insights Future-Proof Your Marketing Strategy
    July 30, 2020 | Fatemeh Khatibloo, James Staten

    CMOs who want to better understand their customers, market, and competitive landscape can't afford to limit their insights to their first-party data alone. They must instead collect and base their...

  • Report Research Overview: Internet Of Things

    An Executive's Guide To Success With IoT
    June 26, 2020 | Frank Gillett

    Firms are using the technologies of the internet of things (IoT) to upgrade their products, transform operations, and gain new insights about real-world events throughout their ecosystems. This...

  • Report Grasp The Challenge Of Implementing Digital Twins At Scale

    Digital Twins Show Great Promise, But Early Adopters Struggle With Technical And Organizational Barriers As They Scale
    May 18, 2020 | Paul Miller

    Tech leaders continue to struggle when it comes to defining and realizing the true possibilities and opportunities associated with digital twin technology. Most digital twin initiatives today model...

  • Report The State Of The Agile Enterprise

    Landscape: The Agile Software Leadership Playbook
    February 18, 2020 | Margo Visitacion, Jeffrey Hammond

    To respond to the challenges of digital transformation, Agile software leaders and application development and delivery (AD&D) professionals must address both business issues and the needs of their...

  • Report Untangle The Digital Twin As Part Of Your Digital Product Strategy

    Three Digital Twin Scenarios And How They Drive Business Value
    October 2, 2019 | Paul Miller

    The term "digital twin" refers to a wide range of situations, from comprehensive data-driven simulations of a machine operating in the real world to simple animations of how that machine might...

  • Report Put Product Management To Work In Software Development

    Organize Development By Product And Reap The Benefits
    February 4, 2019 | Christopher Condo, Bill Seguin

    To deliver software faster, top-performing application development and delivery (AD&D) organizations have adopted product-centric teams that obliterate organizational silos and force teams to...

  • Report Digital Twin Links IoT Data With Customer And Business Outcomes

    Digital Twin Frameworks Provide Enterprisewide Context To IoT Data
    October 31, 2018 | Nate Fleming

    Firms use the internet of things (IoT) to connect their products in the field, but what to do with the resulting data remains a challenge. Digital twins of products in the field aggregate and...

  • Report The Forrester Wave™: Partner Relationship Management, Q4 2018

    The 12 Providers That Matter Most And How They Stack Up
    October 31, 2018 | Jay McBain

    In our 26-criteria evaluation of partner relationship management (PRM) providers, we identified the 12 most significant ones — Allbound, Channeltivity, ChannelXperts, Impartner, Magentrix,...

  • Report The Three C's Of Shadow Channel Recruitment

    Develop And Exercise Ideal Partner Profiles To Engage The Partners You Now Need
    September 26, 2018 | Jay McBain

    In our report "Death Of The Traditional IT Channel," Forrester defined new types of hyperspecialized shadow channels that successfully sell to the new B2B buyer. B2B channel and marketing leaders...