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• Webinar Use Engagement Marketing To Improve Healthcare Customer Acquisition And Retention

  Tuesday, October 1, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Lori Wizdo, Arielle Trzcinski

  Today’s physicians spend 8 hours a week on the web for professional reasons. Consumers are likely to check “Dr. Google” before taking any other course or action. Pharma marketers...

• Report Get Ready To Activate Marketing Campaigns With Mobile Wallets

  Promotions And Loyalty Give Marketers A Head Start

  June 5, 2018 | Thomas Husson

  Few marketers in Europe and the US are activating marketing campaigns via mobile wallets today. Expect that to change quickly as these regions mimic China's Alipay and WeChat Pay by applying mobile...

• Report The Forrester Tech Tide™: Martech For B2C Marketers, Q2 2018

  Twenty Technologies Underpin Modern Marketing

  April 5, 2018 | Mary Pilecki, Stephanie Liu, Erna Alfred Liousas

  Marketing technology (martech) is essential to delivering contextually relevant experiences to consumers. Firms are continuously evaluating and adopting a range of martech to support customer...