Featured content
FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Charts & Figures
Search Results
-
Webinar Picking A Mobile Engagement Automation Vendor: Lessons From The Forrester Wave™
September 17, 2020 | Stephanie LiuConsidering a mobile engagement automation (MEA) solution? This category of tools enables brands to build personalized mobile messages, whether those are push notifications, in-app messages, SMS,...
-
Report Now Tech: Mobile Engagement Automation, Q2 2020
Forrester's Overview Of 25 Mobile Engagement Automation Providers
You can use mobile engagement automation (MEA) to identify the right moments to engage with customers, send contextually relevant messages, and engage with customers across the entire customer...
-
Webinar The State Of Consumers And Technology
Consumer Technographics® And Business Technographics®
February 25, 2020 | Anjali LaiTake a pulse of technology attitudes and behaviors today, and you’ll see consumers lamenting the abundance of technology and idealizing digital detoxes. However, zoom out to observe how...
-
Report The State Of US Consumers And Technology, 2019
Increasingly Intimate Technologies Spark The Next Mind Shift
November 8, 2019 | Anjali LaiToday's abundance of technology means that consumers idealize digital detoxes and device retreats, but our data proves that their willingness and capacity to adopt and use more technology is still...
-
Webinar Use Engagement Marketing To Improve Healthcare Customer Acquisition And Retention
Today’s physicians spend 8 hours a week on the web for professional reasons. Consumers are likely to check “Dr. Google” before taking any other course or action. Pharma marketers...
Content Type
ApplyFilters
Industry
- Media & Entertainment (14)
- Consumer Electronics (6)
- Healthcare (2)
- Financial Services (1)
- Retail (1)
Primary Role
- B2C Marketing (8)
- CMO (7)
- eBusiness & Channel Strategy (1)
Topics
Methodology
- Consumer Technographics (6)
- Now Tech (5)
Region
- North America (6)
Vendor
- Adobe (6)
- Salesforce (6)
- Emarsys (5)
- Epsilon (5)
- Oracle (5)
Analyst
- Anjali Lai (7)
- Stephanie Liu (2)
- Arielle Trzcinski (1)
- Joe Stanhope (1)
- Lori Wizdo (1)