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The Data Management Playbook For 2019
Your Business Is Only As Fast As Your Data
What you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and...
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Webinar AI Predictions 2020
A Conversation With The Analysts Who Made Them
Monday, January 27, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Srividya Sridharan, Mike Gualtieri, Ian JacobsThe artificial intelligence (AI) zeitgeist today is filled with grand vision, pragmatism, hope, fear, success, failure, and everything in between. As with any megatrend, AI has captured the...
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Webinar Read The Writing On The Wall: Data Literacy Matters
Wednesday, January 8, 2020, 10:00 a.m.-10:40 a.m. Eastern time (15:00-15:40 GMT) | Jennifer Belissent, Ph.D.Did you miss the recent blog "Data Literacy Matters – Do We Have To Spell It Out?!" If you did, don’t worry. We’re going to spell it out for you here. The gap between wanting to...
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Report How To Manage Brexit's Impact: CISO Edition
Focus On Data Protection, Staffing, And Regulatory Alignment
Unless the UK decides to scrap the past 3.5 years of Brexit and remain in the EU (which is possible, but not the most likely outcome), much of the maddening uncertainty that has depressed...
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Report The Best Of Times And The Worst Of Times For Segmentation
Overthrow Traditional Customer Segmentation In The Personalization Revolution
December 10, 2019 | Brandon PurcellCustomer segmentation has long been a cornerstone of marketing campaigns, giving enterprises a way to partition their customer bases and plan interactions with them. However, in light of growing...
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Report The Hole In Oracle's Cloud Strategy
Oracle's Focus On Apps And Database Customers Leaves Out New Developers For Now
December 9, 2019 | John R. RymerMany application development and delivery (AD&D) pros are confused or dismissive about Oracle's value as a vendor of public cloud services. After a year of leadership turmoil, Oracle has settled on...
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Report Applying The Forrester Wave™: Enterprise BI Platforms, Q3 2019
Extend Your Investment In An Enterprise BI Platform Beyond Just BI
In July 2019, we published two Forrester Wave™ evaluations on enterprise business intelligence (BI) platforms — client-managed and vendor-managed. We used 19 criteria to evaluate 20 vendors across...
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Report Monetize Data Strategically: Prioritize Data And Analytics Initiatives
Intermediate Level: Process Practices For Insights-Driven Businesses
December 2, 2019 | Jennifer Belissent, Ph.D.Everyone wants to monetize their data, but the growing stream of data and analytics requests is overwhelming insights teams. Not all are equal. In a recent Forrester inquiry, a client asked, "Is a...
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Report Research Overview: Cloud Technology And Services
Tools And Technology: The Cloud Computing Playbook
Cloud offers technology leaders a fundamentally new approach to how the organization builds, deploys, and manages software and infrastructure. To help their organizations succeed, infrastructure...
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Report Research Overview: Machine Learning For Information Platforms
Landscape: The Data Management Playbook
It's not just data that's growing — the ecosystem landscape and use cases are also growing and increasing in sophistication. Manual administration, management, and engineering of data create...
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Report Personalized, Fast Data Delivers Business Outcomes Your CEO Cares About
Vision: The Data Management Playbook
November 19, 2019 | Michele GoetzAs investment in data and analytics has grown, satisfaction in analytic capabilities has decreased and dissatisfaction has increased. The crux of the situation is that data management can't start...
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Report Your Business Is Only As Fast As Your Data
Executive Overview: The Data Management Playbook
November 13, 2019 | Michele GoetzWhat you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and...
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Forum Data Strategy & Insights 2019
The Insights-Driven Enterprise: Data Strategies for Business Transformation
It's time to stop drowning in data. The insights-driven enterprise is dependent on a critical, shared resource: deep pools of data. Data analytics, data governance, and data infrastructure are...
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Report Lay Your Security Tech Foundation
Beginner Level: Technology Practices For Cybersecurity And Privacy
This report — the first of three in the technology competency of the cybersecurity and privacy playbook — outlines the technologies that CIOs and other technology leaders should prioritize to move...
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Report Predictions 2020: Artificial Intelligence
It's Time To Turn The Artificial Into Reality (Checks)
The urgency to reap the benefits of AI is real. As is the opportunity. Companies are seeking tangible value via cost savings, revenue growth, new products, or customer experiences. But there is no...
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Report The Forrester Wave™: Translytical Data Platforms, Q4 2019
The 14 Providers That Matter Most And How They Stack Up
In our 24-criterion evaluation of translytical data platform providers, we identified the 14 most significant ones — Actian, Aerospike, GigaSpaces, GridGain Systems, IBM, InterSystems, MemSQL,...
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Report New Tech: Smart Packaging, Q4 2019
Forrester's Landscape Overview Of 22 Providers
October 22, 2019 | George LawrieMaturing smart packaging technologies from digital watermarks to intelligent inks stand ready to power a new generation of applications that drive autonomous supply chains and direct-to-consumer...
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Playbook The Data Management Playbook For 2019
Your Business Is Only As Fast As Your Data
What you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and...
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Report A Practical Guide To Modern Content Strategy
How Tech Leaders Can Avoid Going Down The Content Rabbit Hole
October 21, 2019 | Mark GrannanCommon pitfalls hobble new content projects. Often, digital business leaders try to fix all of the problems; this approach will stall out. Or, they work outside of existing systems and processes;...
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Report New Tech: Data Marketplaces, Q3 2019
Forrester's Landscape Overview Of 21 Providers
September 30, 2019 | Jennifer Belissent, Ph.D.With the data economy booming, data buyers and sellers need a place to meet. A new crop of data marketplaces stands poised to provide that hub to enable data transactions. This report presents an...
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Report The Forrester Wave™: Streaming Analytics, Q3 2019
The 11 Providers That Matter Most And How They Stack Up
September 23, 2019 | Mike GualtieriIn our 26-criterion evaluation of streaming analytics providers, we identified the 11 most significant ones — Alibaba, Amazon Web Services, Cloudera, EsperTech, Google, IBM, Impetus, Microsoft,...
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Report Forrester Infographic: Top Performers Appoint Data Insights Leaders
September 13, 2019 | Jennifer Belissent, Ph.D.Today's insights-driven organizations need strong leadership. Good news: After hovering around 50% for the past few years, chief data officer (CDO) appointments jumped to 58% in 2019 — and were...
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Report Research Round-Up: Data For Marketing
Marketing has been a story of eras: from the mass marketing era to direct marketing to digital marketing and, now, data-driven marketing. But applying data to improve marketing is easier said than...
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Report Now Tech: Translytical Data Platforms, Q3 2019
Forrester's Overview Of 18 Translytical Data Platform Providers
You can use translytical data platforms to reduce architectural complexity, infuse transactional applications with real-time insights, and accelerate new insights by leveraging a common data...
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Report Data-Fueled Products: How To Thrive On The Design And Data Science Collision
August 9, 2019 | Andrew HoganCompanies are starting to combine data science and design to create data-fueled products based on pattern-finding algorithms. But it's not going well: Many companies are hurting their customers and...
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Report Email Deliverability's Higher Calling
Deliverability Fundamentals Improve Customer Relationships
August 5, 2019 | Shar VanBoskirkDeliverability has resurfaced as a tactical concern for email marketers because of new regulations and ISP upgrades. For smooth sailing into the inbox, B2C marketers should ace the basics and use...