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• Report Marketers Versus Customers: Opposing Forces Erupt

  Reevaluate Your Fundamental Marketing Assumptions To Regain Customers' Faith

  September 18, 2019 | Melissa Parrish

  Marketers set out to be customer obsessed with the best intentions. They build customer profiles and personalize interactions — but inadvertently create creepy and even harmful experiences. CMOs...

• Report Four Steps To Add Social Media To Your Marketing Strategy

  Road Map: The Social Marketing Playbook

  August 12, 2019 | Jessica Liu, Melissa Parrish

  When pursuing social marketing, many marketers prioritize channel decisions (e.g., "Where should my brand be on social media?") over understanding if and how they can help their consumers while...

• Forum Consumer Marketing 2019

  Beyond The Direct-To-Consumer Revolution

  April 2, 2019 | New York City | Jim Nail, Anjali Lai, Melissa Parrish

  Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model. Traditional brands are optimized to deliver financial...