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  • Report Global Mobile Banking Benchmark: User Experience, 2017

    Applying Forrester's Digital UX Review To 53 Mobile Banking Apps
    July 13, 2017 | Andrew Hogan, Alex Causey

    For banks, good user experience (UX) drives revenue through ongoing loyalty, deepened trust, and increased conversion, as Forrester's research has proven. But are mobile banking apps delivering...

  • Report Predictions 2015: Mobile Customer Experience Will Fuel Digital Transformation In Asia Pacific

    CIOs must shift their focus to winning, serving, and retaining customers — so although technology leaders in Asia Pacific (AP) will be seeking a moment to catch their breath after a year already...

  • Report Mobile In Japan: What Marketers Need To Know

    May 20, 2014 | Thomas Husson

    While Japan is a mobile-centric society, smartphone adoption has lagged behind other major markets. Many international brands launched their first mCommerce initiatives in Japan several years ago,...

  • Report Case Study: Leveraging Managed Services To Bring Agility To The Business

    How A Large Financial Services Institution Leveraged Managed-Storage-As-A-Service To Improve User Satisfaction
    April 30, 2014 | Frederic Giron

    In the age of the customer, the CIO's business technology agenda must aim at better engagement with business stakeholders to help them win, serve, and retain customers. This means that the CIO has...

  • Report Asia Pacific Technology Predictions: 2014

    The Ability To Embrace The Age Of The Customer Will Determine Success Or Failure
    November 18, 2013 | Dane Anderson

    The age of the customer is transforming market opportunities in Asia Pacific and will fundamentally change how firms manage technology in order to become smarter, nimbler, and more...

  • Report Global Financial Behaviors, 2012

    Global Consumer Technographics®
    January 28, 2013 | Gina Fleming

    There are significant differences in the way that people access and manage their finances globally. Online banking is common among online consumers in the US, Europe, and metropolitan areas in Asia...

  • Report NFC: What Lies Beyond Contactless Payments

    How NFC Will Enable New Product Experiences By Bridging The Physical And Digital Worlds
    August 2, 2012 | Thomas Husson

    Forrester estimates that close to 100 million Near Field Communication (NFC) devices will ship in 2012. As it finally moves past the chicken-or-egg stalemate of the past five years, the contactless...

  • Report Global Mobile And Online Bankers

    July 26, 2011 | Jacqueline Anderson

    Many financial services firms have been moving transactions out of the branch and into more cost-effective channels in the past few years. The introduction of Internet banking services has gotten...

  • Report The Power Of Predictions

    Case Studies In CRM Next Best Action
    June 22, 2011 | James G. Kobielus

    Many business process pros have implemented next-best-action technologies to improve customer retention, boost upsell and cross-sell, and enhance customer experiences. Best practices for customer...

  • Report Japan Cloud Computing 2010: End User Adoption Trends

    September 1, 2010 | Masami Kashiwagi

    This document provides an overview of cloud computing end user adoption trends in Japan for vendor strategists. The report is based on findings from a cloud computing survey targeting Japanese...

  • Report A Snapshot Of Emerging Mobile Commerce In China

    Understanding The Adoption Of Key eBusiness Applications Within A Regional Context
    August 17, 2010 | Zia Daniell Wigder

    With almost 800 million mobile phone subscribers and 23 billion short message service (SMS) messages sent during the 2010 Chinese New Year holiday alone, metropolitan China outpaces every other...

  • Report How Global Consumers Are Adopting Online Banking

    A Technographics® Global Snapshot
    June 9, 2010 | Jacqueline Anderson

    More consumers are adopting online financial activities worldwide, but online banking adoption rates vary greatly. Whereas Asia Pacific countries tend to lead in the adoption of many online...

  • Report Japan SaaS Market Forecast And Update: 2009 To 2014

    May 1, 2010 | Masami Kashiwagi

    This document provides an overview of software-as-a-service (SaaS) in order to enable vendor strategists to better understand the SaaS market in Japan. The report compares SaaS market growth with...

  • Report Global Overview: Online Retail Financial Services

    How Consumers Worldwide Use The Internet To Manage Their Finances
    April 16, 2010 | Olesia Klevchuk

    The Internet plays an important role in financial services. Consumers around the world today can research and apply for financial products online as well as manage their personal finances using the...

  • Report Understanding Online Payment Preferences In International Markets

    March 18, 2010 | Zia Daniell Wigder

    A knowledge of consumer payment preferences in international markets is essential to successful globalization: In few other areas does consumer behavior vary as greatly as it does in online...

  • Report Market Overview: The State Of Enterprise Green IT Adoption, Q4 2009

    December 24, 2009 | Christopher Mines

    Forrester's sixth enterprise green IT survey shows that adoption of green IT practices are rebounding despite the ongoing economic recession. Enterprises are taking a slow but steady approach to...

  • Report Mobile Contactless Payments In Europe: The Reality Beyond The NFC Hype

    July 28, 2009 | Thomas Husson

    Many firms in the mobile and financial arena in Europe want to replicate the success of Japan's mobile contactless payments. Many of them are focusing on leveraging a standardized technology — Near...

  • Report Online Experience: A Global Comparison

    The State Of The Web In The US, Japan, And Europe
    January 10, 2008 | Jonathan Browne

    Forrester's 2007 reviews of Web sites in Japan, Europe, and the US show a vast majority of sites in all regions to be deeply flawed. On average, US sites offer better customer experience than their...

  • Report Technographics Survey Highlights: Q1 2007 Asia-Pacific Technographics

    December 27, 2007 | Dia Ganguly

    This highlight deck reviews the key findings from the Q1 2007 Asia Pacific Technographics® Survey. This survey covered questions given to consumers in Asia-Pacific (i.e. Japan, South Korea,...

  • Report The State Of Japanese Banking Site Design, 2007

    The Top Three Problems With Japanese Bank Web Sites
    September 28, 2007 | Jonathan Browne

    As part of a study that evaluated 12 major Japanese sites, Forrester recently used its Web Site Review methodology to evaluate the user experience at the Web sites of four major banks: Mizuho Bank,...

  • Report Best And Worst Of Japanese Site Design, 2007

    Forrester Applies Its Web Site Review Methodology To 12 Major Japanese Firms
    June 13, 2007 | Jonathan Browne

    Using our recently updated Web Site Review methodology, Forrester evaluated the Web site customer experience of 12 major Japanese firms — four each in the automotive, banking, and consumer...

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