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  • Frederic Giron

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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Forum Summit Asia Pacific

    The must-attend event for B2B & B2C marketing and CX leaders
    September 1, 2020 | Live Virtual Experience | Frederic Giron

    The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

  • Report Case Study: Haier Builds An Adaptive Enterprise

    How A Global Manufacturer Delivers Future-Focused Customer Obsession
    June 12, 2020 | Guannan Lu, Danny Mu, Frederic Giron

    Customer-obsessed firms are winning today — but applying the methods that put them in this position doesn't assure their future success. To increase their chances of success, firms must embrace an...

  • Report Emerging Technologies Are Transforming "Made In China"

    Consider Four Scenarios To Transform Manufacturing With Emerging Technologies
    July 25, 2018 | Danny Mu, Frederic Giron

    China's government is driving the transformation of the country's manufacturing sector and raised it to a national strategic imperative with the "Made in China 2025" initiative. Manufacturing CIOs...